Auto blog

2014 Cadillac CTS Vsport [w/video]

Bridging The Gap With Power And Poise
As you read these words, West Coast Editor Michael Harley is preparing to drive the brand-new 2014 Cadillac CTS along the gorgeous, sun-drenched roads of Southern California. And while I'll wait for Harley's full report before I put words in his mouth, I'm willing to bet he enjoys the hell out of Cadillac's new CTS. In fact, I'm sure of it.
I say this with confidence because, about a month ago, I spent the better part of a day flogging the new CTS Vsport around the 2.9-mile Milford Road Course - a challenging circuit laid out in the infield of an oval test track at GM's proving grounds in southeast Michigan. The MRC was built about a decade ago after Bob Lutz was lured out of retirement to work closely with GM's product development team, and thus, this circuit is known informally as the "Lutz Ring." The main objective of the MRC was to have an in-house facility for engineers to fine-tune vehicle dynamics, without having to constantly schlep cars over to Germany's infamous Nürburgring. (Of course, they still do.)

GM winding down Chevrolet brand in Europe

If you've taken even a cursory look at GM's European strategy and wondered how it can target the market there with both Chevrolet and Opel/Vauxhall, you're not alone. In fact General Motors itself has found it difficult to justify the two-pronged approach. That's why it's essentially pulling Chevy from the European marketplace.
Instead of trying to ply European buyers with what are mostly former Daewoo products rebadged as Chevys, GM will now let Opel (or Vauxhall in the UK) represent its mass-market aspirations. Chevrolet will keep its presence in Russia and other former Soviet markets, and will continue selling certain niche products in Eastern and Western Europe. The Corvette, for example, has long been sold in Europe through Cadillac dealerships, which for its part is currently "finalizing plans for expanding in the European market".
While the shift in strategy is expected to help GM get a stronger foothold in the European market in the long run, in the short term the restructuring will cost it dearly: between $700 million and $1 billion, according to its own estimates, split between the last quarter of this year and the first half of the next. Jump into the full press release below for more.

General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")