1997 Buick Skylark Grand Sport Lthr on 2040-cars

Auto blog

Buick might be getting a logo makeover

General Motors has finished off an extensive model overhaul for its Buick division, but along with its updated cars, the brand might also be getting a new logo. According to the Detroit Free Press, GM North America President Mark Reuss indicated that the Buick tri-shield logo could be getting a makeover, but offered no further information.
It is unlikely Buick will completely redesign or replace its current logo, but the article seems to indicate that it might return to color; although all chrome now, the logo used to feature red, white and blue shields. Head on over to the Detroit Free Press article to look at some past Buick logos including one from 1904.

What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Opel Cascada is Europe's Buick convertible [w/video]

As we reported earlier, there has been much speculation regarding a Buick convertible of sorts. The most ringing endorsement of this conjecture comes today from General Motors Europe, as the new Opel Cascada has debuted on the interwebs. Opel calls the four-passenger Cascada an "athletic, glamorous midsize convertible." With a length of 4,697mm (185 in.), the Cascada is as long as an Audi A5, to which GM has said it would be slightly larger.
The Cascada, which is Spanish for waterfall, features a cloth convertible top that retracts in 17 seconds and at speeds up to 50 km/h (31 mph). The Cascada features a 1.4-liter turbo gas engine, 2.0-liter turbodiesel with 165 horsepower and a range-topping 1.6-liter turbocharged Ecotec engine that puts out 170 horsepower and 280 Nm (207 lb-ft). Power is sent through either a six-speed manual or six-speed automatic transmission.
According to GM, the Cascada will also come rife with luxury and tech features. In addition to adaptive forward lighting and ergonomic heated front seats, the convertible will feature Opel Eye, which is a front camera that can recognize traffic signs and incorporates lane departure warning and forward collision alert.