California Car: Refurbished 1955 Buick Special Riviera Hardtop 4 Door V8 on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

Buick Encore takes a hit of Mokka to tackle Dakar

There are many vehicles we'd consider taking racing. Even on a cross-country rally as punishing as the Dakar. But a Buick Encore? That's not one that would enter our motorsports-based consciousness. Yet it's basically what General Motors is entering in the South American rally raid this year, and you're looking at it.
Unveiled at the Moscow Motor Show, this rally machine is based on (or at least billed as) an Opel Mokka - the name that GM's European brand applies to the vehicle Americans know as the Encore, Buick's subcompact crossover. Only it's obviously been extensively modified. It's got a ten-inch raised suspension, a 137-gallon fuel tank, carbon-fiber bodywork and... hold on, we're sure we're missing something here. Oh, right: a 6.2-liter V8 kicking out 340 horsepower and 487 pound-feet of torque to all four wheels through a six-speed sequential gearbox.
In other words, this is not the same Encore (or Mokka) you can pick up at your local Buick, Opel or Vauxhall dealership. It's not even close. It's not even recognizable as such, really. It was unveiled alongside a more sedate Opel Mokka Moscow Edition and a slew of other local debuts for the Opel brand that you can read more about in the (translated and original) Russian press release below.

Buick Envision CUV displays full-frontal nudity

Earlier this month, Shanghai GM gave us a glimpse of the production version of the Buick Envision concept revealed at the Shanghai Motor Show back in 2011. And now it's released the first unveiled shot and initial details of the crossover to slot in the considerable gap between the Encore and Enclave.
The new Envision is set later this year to reach Chinese showrooms, where it will be called the Ang Ke Wei, after which we're expecting it to arrive Stateside. The production-ready Envision is about the size of the Chevrolet Equinox or GMC Terrain, but is differentiated by a more upscale treatment and Buick's signature waterfall grille, flanked by Xenon headlamps and LED running lights and riding on 19-inch wheels.
Power comes from GM's familiar 2.0-liter turbo four with direct injection and stop/start ignition, driving 256 horsepower and 260 pound-feet of torque through a six-speed automatic transmission to all four wheels. That's about all that GM's Chinese operation has announced at this point - it's not even clear what platform the vehicle is on - but you can check out the press release for yourself below.