2007 Buick Rendezvous Cx on 2040-cars

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General Motors shaking up its marketing... again

One of the things that dogs the full comeback of General Motors is the instability of its marketing. That part of the automaker got yet another big shakeup today when GM confirmed what I have been tweeting for a few days - strong rumors that the Chevrolet and Cadillac ad accounts are walking to new ad agencies.
Cadillac, GM's luxury brand, is going into review from Fallon Worldwide, Minneapolis and the indications are that Campbell-Ewald, Chevy's old ad shop, will end up with most or all of it. C-E just announced that it was moving from its long-time home in Warren, MI to a new downtown Detroit office next to Ford Field, just blocks from GM.
The other shoe to drop shortly will be the shift of GM's most important brand, Chevy, from Goodby, Silverstein & Partners of San Francisco to McCann-Erickson of Troy, MI. McCann used to be the agency for Buick and GMC, as well as GM's corporate advertising, and has retained some pieces of business over the last few years. Sources have even told us that it was McCann that did a lot of the creative work on Chevy's new ad platform, Find New Roads. (Not to be confused with a former McCann tagline for Saab, "Find Your Own Road.")

2013 Buick Verano Turbo

Not Luxury. Not Sport. Not Buick. Not Bad.
Those of you who still think of the Buick Verano as some sort of callously badge-engineered, gussied up version of the Chevrolet Cruze ("Why would anyone spend that much money on Buick's Cruze?" you may have been heard to mutter) have got the wrong idea. Entirely. Even in its most modest form, the Verano turns out to be a sedan that is feature-rich, insulated from wind and road noise in proper luxury car fashion, pretty good to drive and not bad to look at in the new school of high-nosed pedestrian-impact-regulated fashion. In a less modest form then, one that attaches the word "Turbo" to the moniker and plops a force-fed 2.0-liter four-cylinder under the hood, the Verano is downright interesting.
Of course, "interesting" is rarely a descriptor that fills one with lust - and so it goes with this example. There are two competing forces within this near-premium subcompact sedan, and the balance struck between them must resonate with any potential customer before the Verano Turbo can become a serious purchase consideration.

Opel Insignia OPC getting facelift. Will the Buick Regal GS see it, too?

We've seen spy shots of the base Opel Insignia wearing facelifted front and rear ends, and now it appears that the more potent OPC version will be benefitting from a nip/tuck, as well.
The front bumper has been redesigned, incorporating new air intakes - toned-down versions of the model's signature fangs - as well as a new grille. Out back, there will be minimal changes to the overall fascia, most likely stuff like slightly redesigned taillamps, and inside, these spy shots show a larger navigation/infotainment screen sitting atop the center console.
This is all well and good for the Insignia, but we're wondering how these changes will impact North America's Buick Regal GS. No, it may not share the same powertrain punch as the Euro-spec OPC, but visually, the cars are nearly identical. When questioned about possible changes for the GS, a Buick spokesperson told us that the automaker "can't comment" on any changes at this point. Even so, we wouldn't be surprised if some small changes come our way in the next year or so.