2008 Bugatti Veyron 16.4 Base Coupe 2-door 8.0l on 2040-cars

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People on Elysium drive Bugattis

Product placement in movies is a big business, but is it always necessary? This is the question we asked ourselves when watching the movie trailer for Sony Picture's new film due out this fall called Elysium - a 22nd Century story about the privileged and elite who live in their own separate dwelling while Earth rots away. Toward the end of the trailer, a flying car flashes across the screen, and what familiar logo do we see on this car's rump? Yup, Bugatti.
Now, we're not saying that it's hard to imagine that in a future world - with a private inhabitance for the rich and cancer-curing machines - people would pilot flying Bugattis. It does seem like a questionable move on Bugatti's part, however, since it seems that the people of Elysium aren't exactly painted in a flattering light. We'll hold our official judgment about the movie and Bugatti's role in it, until we've watched the thing. Until then you can check out the official trailer below in which you'll also catch a glimpse of a post-apocalyptic Nissan GT-R (if you have especially sharp eyes).

Man rolls $400,000 vintage Bugatti in race, goes for a pint

One of the risks associated with vintage car racing is damaging a rare, priceless piece of automotive history, but we're pretty sure that one recent participant is just happy to be alive. Edmund Burgess, of Lavenham, UK, was participating in the Prescott Speed Hill Climb in Gloucestershire, UK when, according to Car Buzz, the brakes reportedly failed on his 1924 Bugatti Type 13 causing it to go off course and roll over.
With an open cockpit on the car, all that was protecting Burgess were a helmet, goggles and a jacket, and while the video shows that his head came very close to making contact with the wall and ground, and that he was briefly trapped under the car, he fortunately didn't suffer any serious injuries.
Too bad the same can't be said for the Bugatti. The vintage racer, worth an estimated 250,000 British pounds (about $390,000 US), was heavily damaged, but the report says that Burgess is determined to get it fixed and racing again in just eight weeks. So what does a racer do after crashing his rare sports car and live to race another day? Probably the same thing we'd all do. Grab a beer. The video of the crash is posted below.

Veyron and C7 Corvette join cast of Transformers 4

Like the Fast & Furious franchise, the Michael Bay-directed series of Transformers movies has become known as much for its bad acting as its impressive lineup of cars. As filming just started for Transformers 4, Bay's website has confirmed two new cars for the next installment as well as a makeover for everyone's favorite tractor trailer hero, Optimus Prime.
Joining the cast of T4 are a "race-inspired" Chevrolet Corvette Stingray and a Bugatti Veyron Grand Sport Vitesse. While Bay's website did not supply names for either car, Bugatti is reporting on its Facebook page that the Veyron will join the Autobots. Speaking of the good guys, top Autobot Optimus Prime is getting an all-new body based on a Western Star with a gaudy appearance that was seemingly inspired by Trick My Truck - right down to the six smoke stacks and side pipes!