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Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.

Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley unveils 202-mph Continental GT Speed Convertible

That purple haze all in your eyes is the 2013 Bentley GT Speed Convertible. The cynical view is, "Bah, take a GT Speed and cut the top off. There. Pass the salt, please...". But when you're Bentley, more than 90 years old, and charging these kinds of ducats, there's no reason to take the cynic's shortcut. So of course the GT Speed Convertible gets all of the Speed-family accoutrements: matrix radiator grille hiding a twin-turbocharged, 6.0-liter W12 with 616 horsepower and 590 pound-feet of torque, eight-speed ZF transmission enabling 15 percent better fuel economy, beefier lowered suspension, larger rifled exhaust tips, inlet manifold finished in black crackle and a Mulliner Driving Specification cabin.
Among the many refinements added to the convertible, though, are neck warmers in the seats, the 21-inch wheels unique to this car, class-leading stiffness - admittedly, it's a very small class, but its torsional rigidity of 22,500 Nm/degree is only 500 Nm below that of the Lamborghini Gallardo coupe. The stiffening required to achieve that number will undoubtedly have something to do with the 485-pound weight gain over the GT Speed Coupe.
Still, when the GT Speed Convertible weighs 5,500 pounds, what's a few hundred between friends? More importantly, the weight doesn't scuttle performance: 0-60 comes in 4.1 seconds, a tenth shy of the coupe. The gap stretches as you approach The Ton, the GT Speed Convertible needing just 9.7 seconds to get there, the coupe just nine seconds. Trust us, though, everyone will be too busy blasting along to notice. Everyone will want to pack light, however, because the Speed Convertible loses 3.5 cubic feet of trunk space. It remains the fastest four-seat convertible in the world with a 202-mph top speed.