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Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.

Baby Bentley studied for 2020, but it might not be cheaper

Bentley may step down a segment with a new, smaller luxury car that it hopes to have ready by 2019. The British luxury marque's fifth model line, assuming that its SUV ever makes it to market, though, is still in the earliest planning stages.
Kevin Rose, Bentley's head of sales and marketing, spoke with Autocar at the Geneva Motor Show about the proposed new vehicle. "At the moment, our line of thinking is for a smaller car. But smaller doesn't necessarily mean cheaper," he said. The brand believes the price floor of its models should be 100,000 pounds ($167,240).
The smaller Flying B isn't the only project being worked on. Rose hinted that it is considering an even more expensive model above the Mulsanne priced at around 300,000 pounds ($501,735) that would compete with the Rolls-Royce Phantom. "The twin pillars of the Bentley brand are performance and luxuriousness. Any car that offers something unique, with both of those bases well covered, is on the table," he said.

Bentley Continental Flying Spur taking shape

The redesigned Bentley Continental Flying Spur has again been caught undergoing testing, though this time away from public roads while tackling the Nürburgring's 154 turns. The car we see in these new spy shots also reveals more of the Flying Spur's new lines, which we expect to largely mirror the shape already seen on the new Continental GT and GTC models.
Likewise, the new four-door Continental will probably come with the same engine options as the coupe and convertible: the tried and true 6.0-liter W12 making 567 horsepower and the new twin-turbo 4.0-liter V8 producing 500 hp. Its two stablemates were also updated with an eight-speed transmission for 2012, so expect the Spur to swap that many gears, as well.
Really, the only unknowns left are how Bentley will be handling the four-door specific design elements like the shape of the rear end, which is somewhat obscured by this car's checkerboard camo, as well as when the sedan will debut. We've received no indication thus far that Bentley is planning to use the Paris Motor Show, which happens later this week, for the Flying Spur's unveiling. That leaves a string of upcoming shows where it could happen, including the LA Auto Show, Detroit Auto Show and Geneva Motor Show.