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Bentley courting Maybach celebs with letter-writing campaign

When Daimler let slip that Maybach was on the chopping block, the German automaker reportedly insisted that ultra-luxury editions of the Mercedes-Benz S-Class would replace the doomed marque. We're all for a smattering of low volume, seriously pricey S-Class variants, but will the richest and most influential Maybach buyers feel the same way?
Automotive News reports that Bentley is betting that stars like Jay-Z and Samuel L. Jackson will want more than a gussied-up Benz, and the luxury car make is sending out olive branches in the form of a letter campaign. The premium Volkswagen brand is asking the high-rollers to step into a Bentley Mulsanne or perhaps a top-shelf Continental GT. To help persuade VIPs to switch to Bentley, the automaker is inviting select Maybach owners to tour its Crewe, England home.
Given the fact that many typical soccer moms and dads can afford an ML-Class, we can see why some movie stars and sultans would want to steer clear of the Three-Pointed Star. But is Bentley really going to gain much by wooing the 200 annual Maybach buyers? If a few more rap stars roll in a Bentley in their next music video, then the answer would appear to be yes.

Bentley unveils the Grand Convertible, a droptop Mulsanne Speed

Five years ago, when Bentley was preparing its farewell shindig for the Arnage, reports were that the Arnage's coupe and convertible siblings, the Brooklands and Azure, would get replacements on the Mulsanne platform. Obviously, that hasn't happened, although we were teased with the Mulsanne Vision Concept in 2012. Then, just this summer, we were again teased with rumors of a Brooklands and Azure one-two punch. While it still hasn't happened yet, Bentley's unveiling of the Grand Convertible seems to have put things in gear.
Not 'merely' a roofless Mulsanne, the Grand Convertible appears to be a droptop Mulsanne Speed, powered by a 6.75-liter engine with 530 horsepower and 811 pound-feet of torque, and fitted with the directional wheels only available on the Mulsanne Speed. Finished outside in Sequin Blue with a "liquid metal" hood and windshield frame and a burl walnut veneer on the tonneau cover - a similar combo used to introduce the Rolls-Royce Phantom Drophead Coupé eight years ago - the cabin is covered in Beluga leather with blue cross-stitching.
Company CEO Wolfgang Dürheimer says Bentley is watching customer reaction to the car, yet the press release says it's been "Developed to signify Bentley's intentions for the future." That sounds like better than even odds we'll be seeing this on the roads. For now, though, you can see it in the high-res gallery above, at the LA Auto Show starting this week, and at Art Basel in Miami after that, and you'll find a bit more info on it in the press release below.

Bentley targeting Range Rover with 12-cylinder SUV

The eventual arrival of Bentley's upcoming SUV in 2016 will likely prove the most pivotal new product to come from Crewe since the debut of the Continental GT in 2003. And Bentley isn't messing around.
The British automaker is taking aim directly at the Range Rover, saying that it will be just as capable off-road. That's a mighty big claim for a company that has never made an off-roader before, but comes with good reason: Bentley estimates that nearly 30 percent of its customers have a Range Rover as well, and the company is keen to take a slice of that pie.
There are, however, several elements that will elevate the Bentley Falcon (as it's expected to be called) above Range Rover territory. For starters, according to Automotive News Europe, which spoke to Bentley marketing chief Kevin Rose at the Frankfurt show, the Falcon will be more expensive. The sticker price in Europe is expected to hover around 180,000 euros - double the flagship Range Rover's starting price. It'll also be available with four-, five- and seven-seat configurations. And it'll offer more power. A lot more power.