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2015 Bentley Flying Spur V8

Despite Bentley's reputation as a holier-than-thou, ultra-luxury brand, at the end of the day, the Big B is still a business. As such, ongoing trends like powertrain downsizing and model range expansion are more prevalent at Bentley than ever. Just look at the Continental range - what started as the GT W12 has expanded into the GTC W12, GT V8, GT V8 S, GTC V8, GTC V8 S, GT Speed and GTC Speed. Talk about "have it your way."
But there's good reason for that. So many of these vehicles, despite their hand-crafted, bespoke nature, are all - gasp! - plug-and-play exercises that allow Bentley to appeal to the broadest range of upper-lux buyers, while keeping development costs relatively low. It's a move that's indeed worked, the company managing to post healthy sales increases year after year. And that's only going to get better, following the launch of the Flying Spur sedan last year, not to mention the upcoming, highly anticipated SUV that's in the works. As Kevin Rose, Bentley's member of the board for sales, marketing and aftersales told me recently, "The best years are yet to come."
To further expand an already growing range, I recently hopped a plane to London to experience the second member of the Flying Spur family - the V8. This less-powerful Spur offers better fuel efficiency and a lower staring price, while not compromising any of the brand's core values of luxury and refinement above all. But to paraphrase what executive editor Chris Paukert said when he drove the Conti GT V8 in 2012, this is indeed The Thinking Man's Flying Spur. Here, less really is more.

Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.

2014 Bentley Flying Spur makes its Swiss debut

Ever since the two-door Bentley Continental GT debuted in 2010, we've wondered how the coupe's new design and technology would carry over to the four-door Flying Spur model. We received official details and images a couple of weeks ago, but we've now had the chance to see the Spur in person here on the eve of the 2013 Geneva Motor Show.
It's a handsome sedan, this 2014 Flying Spur (which has officially ditched the Continental nomenclature, for what it's worth). And even more handsome in the metal. The stock photos don't do this big beast justice - especially in the rear three-quarter and profile views, where aspects of the car (namely its newly horizontal-shaped taillamps) can look a bit awkward.
More impressively, Bentley says that the new Flying Spur will be the "fastest, most powerful four-door" it has ever produced. Makes sense to us, especially considering the fact that the sedan borrows its twin-turbocharged 6.0-liter W12 powertrain from the Continental GT Speed coupe. This twelve-pot mill is good for 616 horsepower and 590 pound-feet of torque, able to propel the 5,451-pound, all-wheel-drive sedan to 60 miles per hour in 4.3 seconds. That's quick.