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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley designers talk about Intelligent Details

Bentley Director of Design Luc Donckerwolke certainly thinks highly of the vehicles he creates. "We are the only ones that offer performance compatible with luxury," he says in Intelligent Details, a new short documentary commissioned by the brand. While that might be a bit hyperbolic (the Mercedes-Benz S65 AMG says hello), the company does have a long history of blending elegant interiors, sophisticated exteriors and powerful engines. The film examines how crafting that works in the modern world.
Intelligent Details stars Donckerwolke and his colleague Head of Exterior Design Sang Yup Lee as they ride in two contrasting Bentley Mulsannes through New York City. They talk about what makes a Bentley special, but their biggest focus is their belief that automotive interiors can no longer by "a closed cocoon," according to Donckerwolke. It has to transform into a living space thanks to the brand's interior infotainment technology.
The message might be self-aggrandizing, but the short film itself is beautifully shot and edited with some loving looks at the city. The way it was actually made could be the most surprising part of all. We don't want to spoil it here, but scroll down and watch the whole video to see.

Bentley designer hints at even faster Continental GT3-R

Does Bentley have room in its Continental GT lineup for an even more extreme version than the new GT3-R? Luc Donckerwolke seems to think so. Speaking with Autocar, the Bentley design chief suggested that an even more performance-focused Continental GT could be in the works, potentially ditching the heavy all-wheel drive system in an effort to further reduce weight, improve handling and drop even more ticks off the 0-60 time that's already down to a best-yet 3.6 seconds in the GT3-R.
To borrow a page from the same playbook used not only by sister-companies Audi and Porsche but also by Renault and Jaguar (to name just a few), we'll tentatively call it the Continental GT3-RS. Whatever the name, though, power would likely come from an even more potent version of the 4.0-liter twin-turbo V8 co-developed with sister-company Audi. Considering that engine already produces 500 horsepower in the Continental GT V8, 521 hp in the V8 S and 572 hp in the GT3-R, we could be looking at as much as 600 horses to make it the most powerful V8 model to date. With that much juice, it would even eclipse some of the W12 models that start at 567 hp in the core Continental GT and range up to the 616 hp in the Speed, which currently ranks not only as the most powerful Conti yet, but also the fastest road car Bentley has ever made.
Donckerwolke says that Bentley has already sold the entire production run for the Continental GT3-R and that customers are already clamoring for something more focused. Younger buyers are likely to be even further drawn to the brand by the ne-plus-ultra Conti, especially if the racing team advanced from its current fifth place in the Blancpain Endurance Series standings.