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Bentley rolls out special Birkin edition Mulsanne in Europe

While focus in the automotive industry this week is undeniably on the Detroit Auto Show and the North American market, Bentley has introduced a new special edition overseas based on the Mulsanne.
Named after Sir Henry "Tiger" Tim Birkin, one of the legendary Bentley Boys of the 1920s and '30s, the Mulsanne Birkin Edition upgrades on Crewe's flagship limousine with some unique touches. Available in Ghost White, Damson burgundy or a two-tone Fountain Blue and Dark Sapphire paintjob, the Birkin Mulsanne features unique 21-inch wheels, special tread plates, a unique Flying B logos stitched into the headrests and inlaid into the dashboard and rear picnic tables.
Each of the 22 examples to be made will also come with a custom luggage set and comes standard with the optional Mulliner Driving Specification and upgraded entertainment system with twin 8-inch LCDs in the seatbacks, DVD player, wifi hotspot, Naim audio system and integrated iPads. Bentley hasn't announced pricing for the special European model, but if there were ever an example of "if you have to ask, you can't afford it," surely this is it.

Bentley unveils 202-mph Continental GT Speed Convertible

That purple haze all in your eyes is the 2013 Bentley GT Speed Convertible. The cynical view is, "Bah, take a GT Speed and cut the top off. There. Pass the salt, please...". But when you're Bentley, more than 90 years old, and charging these kinds of ducats, there's no reason to take the cynic's shortcut. So of course the GT Speed Convertible gets all of the Speed-family accoutrements: matrix radiator grille hiding a twin-turbocharged, 6.0-liter W12 with 616 horsepower and 590 pound-feet of torque, eight-speed ZF transmission enabling 15 percent better fuel economy, beefier lowered suspension, larger rifled exhaust tips, inlet manifold finished in black crackle and a Mulliner Driving Specification cabin.
Among the many refinements added to the convertible, though, are neck warmers in the seats, the 21-inch wheels unique to this car, class-leading stiffness - admittedly, it's a very small class, but its torsional rigidity of 22,500 Nm/degree is only 500 Nm below that of the Lamborghini Gallardo coupe. The stiffening required to achieve that number will undoubtedly have something to do with the 485-pound weight gain over the GT Speed Coupe.
Still, when the GT Speed Convertible weighs 5,500 pounds, what's a few hundred between friends? More importantly, the weight doesn't scuttle performance: 0-60 comes in 4.1 seconds, a tenth shy of the coupe. The gap stretches as you approach The Ton, the GT Speed Convertible needing just 9.7 seconds to get there, the coupe just nine seconds. Trust us, though, everyone will be too busy blasting along to notice. Everyone will want to pack light, however, because the Speed Convertible loses 3.5 cubic feet of trunk space. It remains the fastest four-seat convertible in the world with a 202-mph top speed.

VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.