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2014 Bentley Flying Spur makes its Swiss debut

Ever since the two-door Bentley Continental GT debuted in 2010, we've wondered how the coupe's new design and technology would carry over to the four-door Flying Spur model. We received official details and images a couple of weeks ago, but we've now had the chance to see the Spur in person here on the eve of the 2013 Geneva Motor Show.
It's a handsome sedan, this 2014 Flying Spur (which has officially ditched the Continental nomenclature, for what it's worth). And even more handsome in the metal. The stock photos don't do this big beast justice - especially in the rear three-quarter and profile views, where aspects of the car (namely its newly horizontal-shaped taillamps) can look a bit awkward.
More impressively, Bentley says that the new Flying Spur will be the "fastest, most powerful four-door" it has ever produced. Makes sense to us, especially considering the fact that the sedan borrows its twin-turbocharged 6.0-liter W12 powertrain from the Continental GT Speed coupe. This twelve-pot mill is good for 616 horsepower and 590 pound-feet of torque, able to propel the 5,451-pound, all-wheel-drive sedan to 60 miles per hour in 4.3 seconds. That's quick.

Bentley Flying Spur pictures leaked early

We can imagine that automakers are among the groups salivating at the prospect of a colony on Mars - perhaps a photo studio on the red planet will be far enough away from the terrestrial Internet to keep everything they've got from leaking all over the web. In the midst of Bentley's teasing for the next-generation Flying Spur, someone got in early on a set of photos and decided to share them with us.
The transformation is all about character, the super sedan's lines getting injected with a whole lot more of it. The family face of the Continental line is evident, the new Spur getting a more upright grille than before and a Mulsanne-esque undivided lower grille. The front fenders get narrow, horizontal vents, and behind that the character line that starts with at the hood shutline runs in a long arc to the rear door, then rolls up into haunches that terminate at the very back. Lower down, a character line cuts up the bulk up the sides. In profile there is a definite hint of this being a junior Mulsanne.
The only item we see at the moment that could take some getting used to are the horizontal taillights. Housing a large single element topped by curved red brows, our initial impression is that they lack the flow of the rest of the car. Inside, it's what you'd expect from a Bentley.

Bentley wants to get into the coachbuilding business

There was a time when a customer would buy a chassis from an automaker like Bentley and then take it to a coachbuilder to have whatever bodywork they wanted put on it. The practice was particularly prevalent in Bentley's earlier days, but the industry has progressed in such a way - with tighter regulations and unibody construction - that such a practice is no longer feasible. But Bentley wants to get back into that business.
Speaking to UK trade publications recently, Bentley sales chief Kevin Rose indicated that the company is looking into setting up a special division within itself to meet the demands of extremely wealthy customers who want to commission their own coachbuilt custom creations. It's an emerging trend that's seen Ferrari Special Projects build one-offs like the F12 TRS and SP12 EC and McLaren Special Operations the outlandish X-1, and Bentley wants to get in on the action.
It wouldn't be the first even to rebody a contemporary Bentley in recent years. Carrozzeria Touring Superleggera offers the Flying Star (pictured above) that turns the Continental GT into a shooting brake, and Dany Bahar's new coachbuilding outfit Ares plans to do the same. By bringing it in-house, however, Bentley would be able to pick the chassis up off the assembly line at the right time and provide the necessary support and factory backing.