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VW makes $23K on every Porsche sold, more than Bentley or Lamborghini

It's a good time to be in the luxury car business. In Volkswagen Group's financial report for the 2013 fiscal year, it is revealed that that Porsche enjoyed an operating margin of 18 percent. That means the Stuttgart brand made on average about $23,200 per car sold, according to BusinessWeek. Bentley wasn't far behind, and Audi (which was combined with Lamborghini) posted a 10.1 percent margin. This compares to only around 2.9 percent for the Volkswagen brand.
"Luxury brands are on fire," said Dave Sullivan, an industry analyst at AutoPacific. He said that the average profit margin is between six and eight percent. Brands like Porsche and Bentley have the benefit of competing in rarefied markets. Buyers looking at one their vehicles have fewer models to shop against and don't care as much about price. They can also charge more for options, which further boosts income, according to BusinessWeek.
In a way, we should be more impressed by the continued success from Audi. Its models generally have direct competitors in every segment from the other premium automakers. Plus, their buyers aren't the captains of industry who are shopping for a Bentley. Still, the Four Rings is leading rivals in sales so far this year.

Bentley mulling own spec series for gentlemen racers?

We began to salivate when we saw the Bentley Continental GT3 up close and personal at the 2012 Paris Motor Show. The thought of a track-going Continental GT conjured up notions of the Bentley Boys, the original gentlemen racers, tearing down the Mulsanne straight. Well, according to AutoGuide, it appears our wistful ponderings will be realized in the form of an international spec racing series.
Similar to the Porsche Carrera Cup or the Ferrari Challenge, this will be a one-make series, and Bentley seeks to run races in Europe, North America and Asia. As for the latter, Bentley Board Member for Marketing Kevin Rose suggested that China will be the likely host of an Asian race. According to Rose, sportscar racing is of interest to Bentley's Chinese customers. He also says that there will be participation by dealers. "Our dealers are by definition car nuts," claims Rose.
While the Continental GT3 is being developed for pro-level use, Bentley is apparently working on a turn-key car for gentlemen racers. According to Rose, "We want to make it as easy as possible." While that doesn't sound like the devil-may-care Bentley Boys of yore, it's likely better to attract participation. The first trials are expected for 2013, and Bentley is even considering making vehicles available for privateer teams.

Bentley Continental GT3-R is a limited-edition racer for the street

Limited to just 300 examples worldwide, Bentley's new GT3-R is set to bring a bit of the brand's motorsports pedigree to the street. After all, the Flying B recently took the win at the Blancpain Endurance Series at Silverstone with its new Continental GT3, less than one year after the big racer's debut.
Like the road-going Conti GT, the GT3-R uses a twin-turbocharged 4.0-liter V8, tuned in this application to 572 horsepower and 516 pound-feet of torque - increases of 51 hp and 14 lb-ft from the already potent GT V8 S. That's enough to get the 4,839-pound Bentley to 60 miles per hour in just 3.6 seconds, on its way to a top end of 170 mph.
To make the GT3-R more hardcore than standard Continentals, the air suspension has been retuned, the brakes have been upgraded with carbon silicon discs, and there's a titanium exhaust that's good for 15 pounds of weight-savings - in all, the GT3-R is some 200 pounds lighter than a comparable GT V8 S.