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BMW reveals full details on M235i Racing

We were suitably excited when BMW first announced the imminent arrival of the M235i Racing. After all, what's not to like about a factory-prepared racecar with 333 horsepower you can pick up for just eighty grand? Now BMW has released the full details on the latest addition to its racing portfolio, where it joins the M3 DTM, M3 GT4, Z4 GTE/GT3 and 320 TC in a growing family of competition machinery prepared by BMW Motorsport.
Based on the new 2 Series coupe, the M235i Racing is the first M Performance model for the track, and boasts the line's most powerful engine: the 3.0-liter twin-turbo straight six has been optimized to 333 horsepower and 332 pound-feet of torque. A mechanical limited-slip differential helps transfer the power to the track surface, along with race-tuned ABS, DSC and traction control.
Four-pot calipers up front and two-pot calipers in the rear shave off speed for the corner and are packed inside the 18-inch alloys, with KW dampers and H&R suspension components. Inside there's a six-point racing harness and Recaro bucket surrounded by an FIA-certified roll cage, and customers can even have an extra seat installed to take passengers for ride-alongs. All of which can be yours for €59,500.00 - equivalent to $82k at today's rates, before taxes.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW shows up-armored X5 concept and we can't get near it

BMW has brought a slightly different concept vehicle to the 2013 Frankfurt Motor Show. Rather than something that foreshadows a future product or a new design direction, the Munich-based manufacturer has brought an X5 that's designed to be shot at. It's called the Concept X5 Security Plus. The Concept X5 name is a bit misleading, though. It's based on the 2014 X5, while BMW already builds an armored CUV, called the X5 Security. The concept tag has to do with the "Security Plus" part.
Engineered to be compliant with VR6 security standards - the current X5 Security is for VR4 standards - the Concept X5 will quite happily shrug off direct attacks from an AK-47. Thanks to sealed joints, high-strength steel moldings, high-performance steel body panels and special, polycarbonate-coated security glass, Kalashnikov's finest, whether used as a firearm or as a melee weapon, would be useless against this X5.
Built alongside the standard X5 in BMW's Spartanburg, SC factory, the X5 is shipped to a BMW facility in Toluca, Mexico for installation of the armor and security features. The company claims this delivers a more thoroughly engineered protective solution than aftermarket retrofitting.