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Honda scores big in Automobile Advertising of the Year Awards [w/videos]

This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.

BMW 2 Series, X5 get their M Performance parts on

BMW models come in a number of flavors, from their standard guises to M Sport variants and M Performance models to full-on M muscle machines. But if you want to pick and choose the degree to which you want your Bimmer upgraded along the path to M, BMW automaker offers its M Performance Parts line. The Bavarian automaker already offers these performance and stylistic add-ons for a number of models, and has now released new kits for both the 2 Series Coupe and the latest X5 crossover.
The catalog for the 2 Series includes an available lowered suspension kit, upgraded brakes, new alloys, carbon aero kit and interior trim enhancements. There's also a power kit available for the 220d model that squeezes out an extra 16 horsepower for a total of 200, and a limited-slip differential and exhaust silencer for the M235i.
Upgrades to the X5 crossover, meanwhile, also include a carbon aero kit and interior trim package. The X5 xDrive35i model also gets a power kit boosting output by 20 ponies to 326 hp and an exhaust silencer. Scope out the details in the pair of press releases below and the pair of high-resolution image galleries top and bottom.

Updated BMW X6 spied running the 'Ring in Germany

Following the debut of the X5 earlier this year, it shouldn't come as a shock that BMW is testing an updated X6 in its homeland. The Munich-based manufacturer trekked to the Nürburgring to test the lifted, four-door coupe it calls a Sports Activity Vehicle, while also giving us our first peak as to what the future holds for one of the weirder models in the brand's stable.
Mainly, we can safely expect the next X6 to get the same range of refinements made to its platform-mate, the X5, which debuted earlier this year. If we're lucky, that could mean an X6 sDrive35i, complete with rear-wheel drive with which to fling the big SAV about. Adding a rear-drive option could also broaden its admittedly limited appeal by lowering the cost of entry, which could serve the pricier X6 well. As a point of reference, the X5 sDrive35i is priced at $2,300 below an xDrive all-wheel-drive-equipped model.
The X6's top-flight xDrive50i model should get the same 45-horsepower bump as the X5 xDrive50i, thanks to refinements to its twin-turbocharged, 4.4-liter V8, while the 3.0-liter, turbocharged six-pot should remain unchanged. We wouldn't hold our breath for an X6 diesel to arrive, although weirder stuff has happened. Like the X5, though, this should be a pretty slim refit that improves an already competent package to go along with an expected increase in price.