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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW M235i Racing restores our faith in 'M'

Based on the upcoming BMW 2 Series and aimed at amateur and semi-professional racers, the 2014 BMW M235i Racing is a stripped-down, race-spec coupe ready to take on the Nürburgring in the VLN Endurance Championship race series against cars from Audi, Porsche and Toyota.
Obvious in the image above (click to enlarge), BMW has given the M235i Racing the wide-body treatment with a track that has been stretched by 3.5 inches. Under the hood, the 3.0-liter turbocharged inline six-cylinder receives a power boost from a stock 322 horsepower up slightly to 333 hp, while other modifications include a full FIA roll cage, a racing fuel tank and a limited slip rear differential.
The M235i Racing replaces the M3 GT4 as BMW's factory racer, and it will be priced at 59,500 euros (close to $80,000), which is about as affordable as a factory-prepped racecar can get. The full press release is posted below, but we can't wait to see this car in action next year.

Xcar checks if BMW's i8 offers moves as electrifying as its looks

If you were to plot the general opinion about hybrids since their introduction among auto enthusiasts, the resulting graph would likely be shaped somewhat like a "V." In the beginning interest was high, simply due the novelty of these new powertrains, then the line would gradually fall as the models got the stereotype of being boring commuters. Today, though, things might be back on the upswing. Vehicles like the McLaren P1, Porsche 918 and BMW i8 are showing that a hybrid doesn't have to be synonymous for dull. In its latest video, Xcar Films aims to find out if BMW's electrified sports coupe actually earns the brand's old moniker as the ultimate driving machine.
While the focus here is on what the i8 is like behind the wheel, one of the main highlights for the viewer is the interesting ways that Xcar shoots the BMW. It's not necessarily a beautiful vehicle, but seeing it in motion reveals all sorts of little intricacies that still photos don't pick up. For example, our eye catches the flying buttresses and little crevices scooped out of the corners when we get a look at the rear. It's just a fun car to look at.
With its 1.5-liter, turbocharged, three-cylinder engine and electric motor, the i8 positions itself as the future of automotive performance. But its intriguing looks and cutting-edge use of carbon fiber would be wasted if the coupe didn't drive well. We won't spoil the final verdict, though, you'll have to watch the video above.