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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW CS reinterpretation proves retro can be sexy [w/video]

Designer David Obendorfer doesn't work for BMW, but perhaps the German automaker should give him a call. His CS Vintage Concept shows a singular ability to understand the brand's classic style and reinterpret it for today. He isn't some amateur, either. Obendorfer has an industrial design degree and has been penning the interiors and exteriors of yachts from the Officina Italiana Design for five years, which counts luxury shipbuilders like Riva and Sanlorenzo among its clients. His website shows a real passion and knack for modernizing '60s and '70s European cars, too.
Obendorfer prefers to reimagine classic automotive styles. "Retro cars are not copies of their predecessors or renovated specimens, rather they are carefully studied reconsiderations, strongly rooted in contemporary style," he tells Autoblog. For the CS Vintage Concept, he worked to update the looks of the seminal BMW 2000CS and its E9 chassis while placing them on a modern platform. Obendorfer's inspiration comes from his belief that the later CS models' design is partially responsible for defining BMW styling, with its shark-nose front and four round headlights.
The CS Vintage Concept's shape starts with a jutting hood and a quartet of LED headlights, but the whole design really comes together in profile. The Hofmeister Kink at the rear pillar with the BMW Roundel is a nice nod to the originals, yet the proportions still find the perfect fusion of classic and modern. The interior is minimalist, with a vast expanse of wood for the dashboard at first glance, but the latter opens to expose the car's infotainment system.

2015 BMW Alpina B6 xDrive Gran Coupe

Alpina has been lovingly modifying BMWs for half a century, but as we learned during a tour of the company's HQ in Buchloe, Germany, Alpina has been in the wine distribution business for nearly as long. The company has an estimated million bottles on reserve in two warehouses and a beautiful wine cellar/tasting room on property in western Bavaria, just yards from where its 1,500 hand-crafted automobiles per year are produced.
What does that have to do with the new B6 Gran Coupe? Well, it may help make sense of the overall character of Alpina's automobiles, especially vis-à-vis the similarly priced, similarly powerful M Cars that BMW sells in far greater numbers. Alpinas are built by wine connoisseurs for wine connoisseurs, or wine connoisseur types; they are not rip-snortin' racecars for the road - that's M's domain. Alpinas are esoteric, rich in character and nuanced. But make no mistake: they are very, very fast.
Our brief first drive of the B6 Gran Coupe - the only 6 Series-based Alpina we'll get in the US for 2015 - took place on German autobahns and Austrian alpine roads, where the car is more at home than anywhere in the world, both literally and figuratively. With 540 horsepower and 540 pound-feet of torque on tap from its twin-turbocharged 4.4-liter V8 and xDrive all-wheel drive, the B6 is said to be able to hit 60 miles per hour in 3.7 seconds on its way to a top speed of 198 mph, a massive 43 mph faster than the M6, which is electronically limited to 155 mph. Yet even at insane speeds - we saw an indicated 190 mph on one particularly lonely stretch of Autobahn - the B6 feels more luxurious than sporty, taking the countenance of a low-slung Bentley Continental GT or an Aston Martin Rapide S, not a knife-edged supercar. It doesn't feel scintillating like a Porsche 911 GT2; rather it feels rock steady, like the 4,780-pound luxury sedan it is.