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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

Alpina B3 Bi-Turbo burns all the midnight oil

We've got good news and bad news for you, boys and girls, from the floor of the Frankfurt Motor Show. The good news is that the BMW M3 has come early, with a diesel, in wagon form - albeit with a different name. The bad news is that it will in all likelihood never make it to America. Which is a shame, because it's awesome.
What we're talking about, of course, is the new Alpina D3 Bi-Turbo. BMW's wickedly talented but lesser know stepchild has created a 3 Series with a 3.0-liter twin-turbo diesel six packing 345 horsepower and 516 pound-feet of torque. You - and by "you," we mean overseas buyers - can choose between sedan or wagon, as well as rear- or all-wheel drive. But the bottom line is a 4.6-second 0-62 time and a 173-mph top speed... from a diesel.
We scoped out the rear-drive wagon Alpina brought to the show, decked out in its signature blue. And you can, too, in the gallery of live shots above, along with the freshly assembled stock photos of both sedan and wagon versions in the gallery below.

BMW rolls out new M4 safety car for DTM

Ever since revealing the M4 on nearly five months ago, BMW has been hard at work getting its new muscle coupe out on the track. It's made a touring-car version to compete in DTM and a safety car to set the pace at MotoGP races, and now it's combined both into a new safety car for DTM as well.
The ninth M4 on the DTM grid is based on the production version, but fitted with numerous upgrades over the course of a two-month conversion process. For starters, it's been equipped with nearly exterior component from the M Performance Parts catalog, including the quad-tipped exhaust, front splitter, rear spoiler and diffuser, blacked-out grille, special mirror caps, side sills... the works. But that's not the end of the story.
BMW M GmbH also gutted the interior, removing the rear bench and replacing it with a roll cage. It's got a pair of Recaro racing buckets with Schroth harnesses, plus special LED emergency lighting, radio communication system and, of course, special livery (albeit nowhere near as cool as the MotoGP one) to distinguish it as the official safety car when it makes its debut at the Nürburgring on August 17.