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Auto blog
Giles Taylor succeeds Ian Cameron as head of Rolls-Royce design
Thu, 28 Jun 2012Back in the day, a Rolls-Royce looked pretty much the same as a Bentley, but with a different grille. Once BMW took over Rolls-Royce, however, it was faced with the challenge of visually separating itself from its former sister brand. And most would agree that it did so pretty well. But its cars have looked pretty much the same ever since. What Rolls-Royce needs, then, is a bit of a design shake-up. And that's just what this latest appointment could bring.
After a baker's dozen years as design director at Rolls-Royce (and twenty years designing for the BMW Group altogether), Ian Cameron is retiring from his post. In his place, Rolls-Royce has named Giles Taylor as its new director of design. In his new capacity, Taylor will report directly to BMW Group chief designer Adrian van Hooydonk, and be responsible for all design matters related to the Rolls-Royce brand and its products.
Taylor was promoted to the role from his previous position as head of exterior design for the marque, a position he's held for barely more than a year. We'll be eagerly watching to see what the veteran British car designer has in store for the future of Rolls-Royce. In the meantime you can read the full announcement below.
Next-gen Mini could sire 10 different models including PHEV
Sat, 12 Oct 2013The first generation of the reimagined, BMW-backed Mini was a simple things, confined to two body styles - hatchback and four-seat convertible. It wasn't until the second-generation platform came along that Mini began truly expanding, offering a long-wheelbase model, a roadster, a coupe, a five-door crossover, and a three-door, um, thing?
BMW is aiming for 10 to 12 different vehicles from just two brands off one platform.
According to an interview between Automotive News Europe and the BMW board member that oversees Mini, Peter Schwarzenbauer, the funky British brand will be expanding far beyond the seven body styles it currently offers. "With the new ULK architecture, we currently have in mind eight to 10 models," Schwarzenbauer told ANE. That architecture he mentions, will also underpin the BMW 1 Series GT and the BMW X1, meaning that BMW is aiming for 10 to 12 different vehicles from just two brands off one platform (and that's only what we know about).
2013 BMW X1
Tue, 23 Apr 2013A Tasty Bit Of Old School For The New School
Against the backdrop of fervent hand-wringing from brand purists, BMW is on the cusp of finally offering front-wheel-drive vehicles. While that's a shock to the constitution, many are pointing to the company's fine-handling Mini offerings as an article of faith that it can get this drivetrain paradigm shift right. That may be true, but there's an even more important lesson that Mini has taught the decision-makers in Munich: how to make real money on small cars.
Before Mini came along, BMW - along with seemingly every other premium European automaker - never really figured out how to coax big dollars out of American wallets without developing cars that had large footprints, at least those other than sports cars. While the automaker really got rolling in America on the strength of little bantamweights like the 2002, it veered away from small cars sometime in the '80s. BMW subsequently crashed and burned with the cut-and-shut 318ti built off its E36 3 Series and, good as it is, the 1 Series hasn't given the company meaty volume or profits, either. Among other brands, the Audi A3 has never rung up big numbers, and the less said about the painful sales figures of the Volvo C30, the better. But Mini has beat the odds, blazing a more affordable and evidently compelling trail. As of late, the company's Countryman softroader has been a massive hit worldwide. No surprise then that BMW has reconsidered bringing over its smallest softroader, the X1, to the US.