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BMW Films are on the way back [w/videos]
Mon, 17 Feb 2014The BMW Films series caused a stir in 2001 and 2002 by combining top-quality cinematography, Hollywood names and driving excitement to sell its sporty wares in a whole new way. By arriving five years before YouTube, they ranked as some of the earliest viral videos on the internet. By now, these sorts of films are almost commonplace, but back when BMW hit upon the idea, the idea of brand-integrated short films on the internet was still a novelty. Now, for the first time in over a decade, the German automaker is planning on bringing back BMW Films for a new season.
Trudy Hardy, BMW North America Vice President of Marketing, announced the series' return at the 2014 Automotive News World Congress in Detroit, according to Ad Age. However, neither the German brand nor Anonymous Content, the original production company, have been willing to comment further on when the new videos are coming.
The original series of eight films starred Clive Owen as the Driver (back then, Owen was largely unknown to American audiences), a mercenary who would take a variety of jobs and always drive a BMW. David Fincher executive produced the first season and directors included top names like John Frankenheimer, Ang Lee and Guy Ritchie. All of the second season movies had Owen driving a Z4, but in our estimation, the quality had fallen off a bit compared to the outstanding first season.
2014 BMW 4 Series drops its top, priced from $48,750*
Sat, 12 Oct 2013BMW will debut its new 2014 4 Series Convertible at the Los Angeles Auto Show in November, and after seeing plenty of spy shots and, most recently, some leaked images, we now have all the official details. To no one's surprise, the 4 Series convertible is, essentially, a topless version of BMW's new-for-2014 4 Series coupe, and will be offered in the United States in the same 428i and 435i guises.
On the base end, that means the 428i Convertible arrives with the company's 2.0-liter turbocharged inline four-cylinder engine, good for 240 horsepower and 255 pound-feet of torque, and available with either rear- or all-wheel drive. BMW says the 428i will sprint to 60 miles per hour in a respectable 6.2 seconds. For folks in need of more thrust, BMW will happily sell you a 435i Convertible, available only with rear-wheel drive, powered by a 3.0-liter, twin-turbocharged inline-six that produces 300 hp and 300 lb-ft of twist. Hitting 60 mph in the 435i will take roughly five and a half seconds with the standard eight-speed auto. Curiously, BMW did not mention anything about a six-speed manual transmission for either model, so looks like this droptop might be an auto-only affair. We've contacted BMW for confirmation, so we'll keep you posted.
Like the 3 Series Convertible it replaces, the 4 Series uses a three-piece folding hardtop configuration, and BMW says that added sound deadening reduces audible wind noise by about two decibels. Folding the automatic roof takes just 20 seconds, and can be done at speeds up to roughly 11 mph. For chilly, top-down driving (something we're big fans of), there are now three-temperature neck warmers for the front seats - just like what Mercedes-Benz offers with its AirScarf system.
Even 'Ring taxi drivers need to respect the Green Hell
Wed, 06 Aug 2014The Nürburgring Nordschleife has the reputation as one of the most difficult tracks in the world to master - deservedly so. With 14 miles of roadway and about 160 corners over a massive amount of elevation change, the amount of grip can change from turn to turn. As the driver of the famous BMW Ring Taxi learned this weekend after a shunt into the barricades, the 'Ring can bite unsuspecting pros just as easily as amateurs.
The video of the incident below shows the M5 oversteering right into the wall as a phalanx of Porsche models arrive behind it. According to Bridge to Gantry, a website that specializes in news about the 'Ring, the taxi's passengers were picked up by another Ring Taxi and driven off with a fantastic story to tell their friends back home. "The accident happened at low speed, there were two passengers in the car, but no one had at any injuries," said BMW spokesperson Cypselus von Frankenberg to Autoblog via email.
The crash also closed track for over an hour to clean up and to haul the stricken BMW away. When a driver making a living from driving lap after lap at the Nordschleife has a crash even as seemingly minor as this one, it just goes to show why the course has the nickname 'The Green Hell.'