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Auto blog
Honda scores big in Automobile Advertising of the Year Awards [w/videos]
Wed, 15 Jan 2014This year the Detroit Auto Show didn't just celebrate the automobile, it celebrated how we find out about the automobile, too. Partnering The One Club, this year introduced the 2014 One Show Automobile Advertising of the Year Award to Cobo Hall, celebrating winners in five different categories of advertising: broadcast television, online, interactive, experiential, and print/outdoor. Winners in those categories were judged by 50 creative directors and journalists, while a Public Choice category was chosen from among nearly 20,000 online votes.
Honda walked off with three of the six awards, its Hands spot taking Broadcast honors, its Sound of Honda getting the Online category and Illusions winning Public Choice. Hyundai made the grade in Interactive with Driveway Decision Maker, Fiat captured Print/Outdoor with its "Letters" ad, and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.
You can watch all of the press release and winning videos below or check out all of the finalists, announced last month, for a refresher.
BMW Concept Roadster has two fewer wheels than we were expecting
Fri, 23 May 2014The annual Concorso d'Eleganza Villa d'Este on the shores of Lake Como is an opportunity for some of the most beautiful vehicles in the world to descend on one of the poshest places on earth each year. Unsurprisingly, the event is also increasingly the chance for automakers to debut exclusive concepts to some of the wealthiest auto enthusiasts in the world. In the last few years, BMW has become the masters of this annual unveiling with automotive concepts like the Gran Lusso Coupé, BMW Zagato Coupe and motorcycles like the the gorgeous Concept 90, not to mention the just-revealed Mini Superleggera Vision. But this year the Bavarian automaker has been somewhat tricky.
What would you first think when you heard of the BMW Concept Roadster? A lithe, two-seat convertible? Nope. This roadster is a cut-down, minimalist motorcycle with an ultra-modern design. As opposed to the retro looks of the Concept 90, this naked bike looks like it could fit in a BMW showroom tomorrow and not seem out of place.
The Concept Roadster packs the brand's classic two-cylinder boxer engine displacing 1,170 cubic centimeters and producing 123 horsepower and 92 pound-feet of torque. That power is routed to the rear wheel via a cardan drive, essentially a driveshaft, with a single-sided swing arm rear suspension. It's all nestled in a tubular spaceframe.
Tier 1 suppliers call GM the worst OEM to work with
Mon, 12 May 2014Among automakers with a big US presence, General Motors is the worst to work for, according to a new survey from Tier 1 automotive suppliers, conducted by Planning Perspectives, Inc.
The Detroit-based manufacturer, which has been under fire following the ignition switch recall and its accompanying scandal, finished behind six other automakers with big US manufacturing operations. Suppliers had issues with trust and communications, as well as intellectual property protection. GM was also the least likely to allow suppliers to raise their prices in the face of unexpected increases in material cost, all of which contributed to 55 percent of suppliers saying their relationship with GM was "poor to very poor."
GM's cross-town competitors didn't fare much better. Chrysler finished in fifth place, ahead of GM and behind Dearborn-based Ford, which was passed for third place this year by Nissan. Toyota took the top marks, while Honda captured second place.