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2015 BMW M4 Convertible is here to put wind in your sails

Each generation of the BMW M3 has included a convertible model. Even the distant E30, the patriarch of the M3 line, had an ultra-rare (only 787 were built) droptop model. The convertible became more common on the successive generations, with the hardtop-convertible E93 being the most recent. Considering this history, there seemed very little doubt that as the M3 became the M4, a convertible would be in the cards. Now, the new droptop has arrived.
Set for its global debut at the 2014 New York Auto Show, the 2015 BMW M4 Convertible features, like its forbearers, everything that's great about the hardtop variant while adding an unlimited amount of head room. That means the same 3.0-liter, 425-horsepower, 406-pound-foot, twin-turbocharged straight six sits under its domed hood, while either a six-speed stick or a seven-speed M dual-clutch transmission dispatches power to the fat rear tires.
As for specific differences between the hardtop and the new convertible, obviously, the droptop is heavier. A lot heavier. Where an M4 with a six-speed manual tips the scales at 3,530 pounds, the M4 Convertible weighs in at 4,055 pounds. Believe it or not, BMW has actually trimmed 90 pounds from the last-generation M3 convertible, code-named E93. This marginal weight reduction from the third-generation convertible to the fourth is barely half of the 174 pounds BMW was able to subtract when transitioning from M3 Coupe to M4 Coupe.

BMW confirms X4 for next year, i3 preorders starting to add up

BMW has confirmed the long-anticipated X4 will bow next year. Norbert Reithofer, chairman of the automaker's board of management, made mention of the upcoming CUV during remarks at the company's annual accounts press conference. Reithofer said that BMW has sold more than 2.7 million X models since it began producing the machines, and that the company plans to expand those offerings with the new X4 next year. He declined to offer up any more details, though from what we've heard so far, the model will be more of a crossover than either the X3 or the X5.
Reithofer also made it clear that BMW is getting serious about electric vehicles, saying the i3 (pictured above, in prototype form) is "definitely coming to market" and that the runabout will be ready by late 2013. BMW reports it has had "Several hundred advance orders" for the EV. As you may recall, the i3 uses a special carbon fiber reinforced plastic passenger cell to save weight and boasts a standard range of 93 miles. You can read the full transcripts from the press conference below for more information.

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.