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BMW sets Guinness record for longest drift with new M5 [w/video]

In September of 2011, Chinese drifter Wang Qi broke the Guinness record for the world's longest sustained drift, doing 13 laps inside the Olympic Center Stadium in Tianlin, China for 5,802.3 meters. That was broken in February of this year by Abdo Feghali in Abu Dhabi drifting a new Chevrolet Camaro around a skidpad for 11,180 meters - almost seven miles. In March, BMW decided it wanted the record "back in the US," and set up a course at its BMW Performance Driving School near Greenville, South Carolina to get the job done. On May, 11 it was Mission Accomplished when Performance Center driver Johan Schwartz drifted an M5 around a skidpad continuously for 51.3 miles.
Despite that accomplishment, we're pretty sure that professional drifter Vaughn Gittin, Jr. isn't impressed. The way Guinness defines "drifting" can also describe a donut, which is effectively the kind of drifting that's been done for these last three records. BMW went even further by watering down the surface of the track, reducing the skill required and the need to change tires during the effort. On the other hand, you can't drift a car for long in a straight line, but perhaps there should be some clarification or classifications added to the milestones.
There's a short video below taken during the record-breaking run, and a press release from the company that did it.

MW's new Driftmob video shows the M235i like you've never seen it before

Last month, we went behind the scenes of the filming of BMW's new Driftmob, web video, bringing you one post from the practice sessions, and another from the shoot itself, which took place in an enormous traffic circle in Cape Town, South Africa. Today, BMW has launched the final version of Driftmob, and it's pretty damn cool.
The plot is pretty simple: just like a flashmob, in which people invade a location and perform choreographed dances to music, much to the delight of surprised onlookers, the "driftmob" features a quintet of red M235i coupes that take over a traffic circle and perform choreographed dances - sideways - to the delight of onlookers. The only differences are that, in this case, the onlookers are mostly paid extras (though there were many unwitting passersby that joined the crowd at times) and the only music is a constant squealing of tires-a sweet song if we ever heard one. Then, after about two minutes of tire-smoking shenanigans, the coupes vanish.
As promised, we will have a more detailed, behind the scenes story about the filming of the video, including insights from Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford, and Conrad Grunewald, the five guys who executed these remarkable stunts. Meanwhile, we hope you enjoy the short flick.

2014 BMW 740Ld xDrive does diesel in a big way

Slowly but surely, BMW is expanding its lineup of diesel-powered models here in the United States. In addition to the 328d sedan and wagon, 535d sedan and X5 xDrive35d crossover, we now have this, the BMW 740Ld xDrive (not to mention the refreshed 2015 X3 xDrive28d that also makes its debut here in Chicago). As its name - and the photos above - suggest, this means BMW is offering diesel power in its flagship, long-wheelbase 7 Series sedan, set to directly compete with the likes of the excellent Audi A8 TDI.
Under the hood is BMW's familiar 3.0-liter turbocharged diesel inline-six, delivering 255 horsepower and 413 pound-feet of torque, all of which is sent to the road via the company's xDrive all-wheel-drive system and ZF eight-speed automatic transmission. That torque thrust is available straight away from 1,500 rpm, and BMW says the 740Ld xDrive will sprint to 60 miles per hour in a very respectable 6.1 seconds. Official fuel economy estimates haven't been released yet, but we expect the car to net highway fuel economy ratings in the mid-30 range.
The 740Ld xDrive arrives in BMW showrooms this spring, priced from $82,500, not including $925 for destination. We're pretty stoked to drive it. But in the meantime, have a look at fresh images of the big sedan live from the Chicago Auto Show, above.