2008 Bmw M3 on 2040-cars

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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW names new head of M division

BMW's performance division has been run by Dr. Friedrich Nitschke since 2011, developing, among other products, the new M3 and M4. But soon the good doctor will be retiring, and BMW has just named his successor.
Taking Nitschke's place as chairman of BMW M GmbH will be Franciscus van Meel (pictured at right), who until recently served as managing director of Audi Quattro GmbH - the rival outfit that makes Ingolstadt's performance models, including the R8 supercar and RS line of performance models.
Van Meel will join BMW on October 1, presumably to learn the ropes from Nitschke before the 59-year-old executive steps down at the end of the year. Back in January, Audi named Heinz Peter Hollwerweger as head of Quattro GmbH and reassigned van Meel to its Beijing R&D center, a role which evidently didn't suit him as well as creating Autobahn-storming German muscle cars.

BMW 4 Series configurator comes online

The best money in the world might be configurator money - you never run out of it and you can never spend it the wrong way. We hope you're ready to dip into your configurator savings account, because it's time to start speccing out the 2014 BMW 4 Series, the coupe having just arrived in the virtual world.
There are four possible opening gambits: the 428i for $40,500, the 428i xDrive for $42,500, the 435i for $46,000 or the 435i xDrive for $48,000. After you've chosen your first move, there are three trim options: the $1,400 Luxury Line that features lots of chrome and wood (shown), the $1,700 Sport Line that adds lots of gloss black and contrasting trim color and stitching, or the $3,100 M Sport that offers the M Estoril Blue hue and lots of M-division specific accessories.
Starting with the 435i xDrive and M Sport, we then added items like the 19-inch wheels ($900), the Dynamic Handling Package ($1,000), Cold Weather Package ($700), Premium Package ($2,200), Tech Package ($3,150) and the Lighting Package ($1,900) on top of any other box we could check. The total, after the $925 destination and handling charge: $66,749.