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BMW sets Guinness record for longest drift with new M5 [w/video]

In September of 2011, Chinese drifter Wang Qi broke the Guinness record for the world's longest sustained drift, doing 13 laps inside the Olympic Center Stadium in Tianlin, China for 5,802.3 meters. That was broken in February of this year by Abdo Feghali in Abu Dhabi drifting a new Chevrolet Camaro around a skidpad for 11,180 meters - almost seven miles. In March, BMW decided it wanted the record "back in the US," and set up a course at its BMW Performance Driving School near Greenville, South Carolina to get the job done. On May, 11 it was Mission Accomplished when Performance Center driver Johan Schwartz drifted an M5 around a skidpad continuously for 51.3 miles.
Despite that accomplishment, we're pretty sure that professional drifter Vaughn Gittin, Jr. isn't impressed. The way Guinness defines "drifting" can also describe a donut, which is effectively the kind of drifting that's been done for these last three records. BMW went even further by watering down the surface of the track, reducing the skill required and the need to change tires during the effort. On the other hand, you can't drift a car for long in a straight line, but perhaps there should be some clarification or classifications added to the milestones.
There's a short video below taken during the record-breaking run, and a press release from the company that did it.

Behind the scenes of BMW's 'Drift Mob,' Part 1

Generally speaking, marketing and journalism don't mix, but every now and then, what goes into the marketing of a car - the 2015 BMW M235i, in this case - is worth documenting. In that spirit, we took BMW up on its offer to bring us behind the scenes of its upcoming "drift mob" video, starring five red M235i coupes frolicking around a traffic circle in a major world city (BMW has asked us to be coy about which one so as not to blow its cover before the shoot).
The five drivers can all be considered legends of modern-day drifting and stunt driving: Rhys Millen, Samuel Hübinette, Dai Yoshihara, Rich Rutherford and Conrad Grunewald.
As the only US media outlet in attendance, Autoblog plans to follow up with a full story on the experience once BMW polishes and releases the video in a month or so. In the meantime, check out our photos of this epic practice session we captured on our first day hanging with the crew, and be sure to watch this space for more behind-the-scenes action.

BMW to change model designations, further yet from actual displacement?

Once upon a time, you could look at the back of a trunk lid of a BMW and come up with a pretty fair idea of what sat under its hood. For example, a 320i was a 3 Series with a fuel-injected, 2.0-liter engine, a 328i was a 3 Series with a fuel-injected, 2.8-liter engine and a 328Ci was a two-door 3 Series with the same engine. Those were good days.
Today, though, that simplicity is dead and gone. A 328i now has a 2.0-liter engine, just like the 320i, while the simple "C" designation that was affixed to two-door models has been replaced with a "4," so we have a 428i and a 435i. It gets worse, though. A 550i uses a 4.4-liter, twin-turbocharged V8 (it should be a 544ti, although we'd be willing to hear an argument for "tti") and a 740i uses a 3.0-liter, turbocharged six-cylinder, which is the same engine found in a 535i. It's madness.
And, well, it's about to get madder, if a post on a BMW enthusiast forum is to be believed. According to f30post.com, we could see a shakeup in at least the 3 and 4 Series nomenclature, thanks to an impending refresh that will see the addition of new, turbocharged four- and six-cylinder engines, codenamed B48 and B58, respectively.