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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

2014 BMW 535d xDrive

I absolutely love to travel, but man, do I hate flying. Not the act of flying itself, but air travel in general - slogging through the airport, dealing with security, fighting with delays, only to finally be crammed like cattle into a too-small airplane seat where you're offered $8 sandwiches that are half-frozen. (Okay, it's not always that bad, but still.)
So when I was tasked with attending the launch for the 2015 Subaru WRX STI in Carmel, CA, I had a choice to make. I could fly into San Francisco and find my own way down to Carmel, or I could grab a turbo-prop out of SFO and fly directly into Monterey. And since you're reading about all of this in a car review, it's pretty obvious which option I chose.
The current BMW 5 Series isn't a new car, despite receiving a couple of updates for the 2014 model year. But what is new is the 3.0-liter turbodiesel inline six-cylinder engine found underhood, borrowed from the larger X5 xDrive35d and also seen in the upcoming 740Ld xDrive. It's a honey of an engine, and here in the 5 Series, it makes for a truly first-class experience.

2015 BMW X6 keeps it weird

Say what you will about the BMW X6 - odd and ugly as it may be, it's actually been sort of successful for the German automaker. BMW has now sold some 250,000 examples of the X6 since its launch, and the company's fastback-crossover-coupe-whatever-thing gets a host of meaningful updates for the 2015 model year while not straying from its original mission.
Aside from its revised styling, most noticeably set apart by its larger, X5-inspired headlamps, the biggest update for the US-spec X6 is the addition of a rear-wheel-drive model, the sDrive35i. This trim joins the all-wheel-drive xDrive35i and xDrive50i, and since you should all be capable of decoding BMW's weird naming structure by now, you know this means the X6 will be offered with a choice of 3.0-liter turbocharged six-cylinder and twin-turbo 4.4-liter V8 engines. Fuel economy figures have not been released yet, but BMW says the new powertrains are more efficient than before, mated exclusively to an eight-speed automatic transmission regardless of cylinder count.
Look for the updated X6 to hit US showrooms this fall, following its debut this week in Paris. Expect pricing to be revealed closer to the model's on-sale date. Have a look below for all of the details.