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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW M3 gets the video retrospective treatment

With BMW on the cusp of pulling back the sheets on its next-generation M3 (or should we say, M4?), the crew from Electric Federal has taken it upon themselves to give us a generation-by-generation look at the evolution of the most renowned of BMW's sports coupes. The video below features plenty of beautiful shots of each generation of M3, starting with the ever lust-worthy E30 before finishing up with the current iteration. BWS Motorsport's Mark Norris provides the narration, complete with a brief synopsis of what makes each generation so special.
As usual, the clip is fit for big-screen viewing. You can watch the action below for yourself. Meanwhile, we'll be busy figuring out which vital organs we can sell to get our hands on our own E30 M3.

BMW M4 Concept beckons the new golden child of M cars

Ushering in the next-generation of two-door M performance cars for BMW, the new M4 Concept was officially unveiled at the Pebble Beach Concours d'Elegance last night after an unceremonious embargo leak yesterday afternoon. The reality of the fact that we will never again have a new M3 Coupe is a little easier to deal with after browsing the M4 Concept's sleek and sporty lines.
As was the case with the Concept 4 Series Coupe, we expect the this M4 to transition from concept car to production coupe with very few changes. Among the features we's bet against making it into production include the front splitter and the exhaust tips - both made from carbon fiber. Other notable details are the aero-shaped mirrors, the subtle M stripes on the carbon fiber roof and the 20-inch wheels exposing big six-piston from brakes. If it were up to us, we'd say bring this car to production as is - except for the paint color.
There is still no word on the M4's powertrain or if it will even offer a manual geabox, but we would imagine that we'll be seeing this car in production form, complete with all of those details at the LA Auto Show.