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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW M235i in circuit scrap with legendary E46 M3 CSL

Earlier this month, we brought you news that BMW's one-year wonder, the 2011 1 Series M Coupe, is actually trading for more money today than it did when new. That sort of short-term appreciation is a major rarity with modern production cars, but apparently it's not the only BMW enthusiast coupe to enjoy far-above-average residual values. The not-for-North America 2004 M3 CSL, itself a single-year offering, apparently also fits that description, as we've just learned from Auto Express.
The M3 CSL ruled overseas BMW showrooms a decade ago, with just 1,400 examples built. Based on the well-regarded E46 M3, the rare two-door was relieved of extraneous bits for improved track work and driver fidelity, coming in at around 240 fewer pounds than a garden-variety M3. With carbon-fiber-reinforced plastic bodywork, thinner glass and a lot less sound insulation, the CSL was one of the more raucous cars of its day. Like the 1M Coupe, it was also one of the more connected cars of the era, with a retuned suspension, quicker steering, and a bit more power than its brethren.
As Auto Express points out, a good used one commands about the same money as a brand-new 2014 M235i - the closest thing BMW makes to a 1M Coupe today - which makes this video track battle an interesting new-versus-used showdown. According to AE, a well-sorted used M3 CSL will run UK consumers anywhere between £30,000 and £35,000 - roughly $50,000 to $59,000 US. That's a massive premium over the $10k-17k British buyers can expect to shell out for a comparable standard M3, similar to the story that plays out for the 1M versus lesser 1 Series variants.

2015 BMW M3 is fast for the family man

BMW finally brought its four-door M3 into the public view, showing the new sedan off at the 2014 Detroit Auto Show. The new M3 represents BMW's return to small, wildly fast four-door sedans after a several year absence following the discontinuation of the E90 M3 Sedan way back in 2011.
The M3 enjoys the same 425-horsepower, 3.0-liter six-cylinder used in the M4, with 406 pound-feet of torque and the owner's choice of either an old-fashioned six-speed manual or a seven-speed M dual-clutch transmission. All told, the new powertrain should scoot the four-door M to 60 in a mere 3.9 seconds (with the M DCT).
We've got a full gallery of live images of the all-new M3 up above, and we've included the original stock gallery down below. Feel free to peruse either, and then let us know what you think by sounding off down in Comments.