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BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW M2 reportedly green-lit

A BMW M2 is on the way, according to a sub-forum in the Bimmerpost empire. Of course, we're actively enjoying a few grains of salt, just to be safe, as the post doesn't mention explicit sources, saying only that "multiple inside sources (who have been accurate in the past)," have confirmed the car.
Provided the forum is correct, though, there's some juicy information here. Production is allegedly slated for late fall 2015, with deliveries likely starting in early 2016. The new sports coupe should arrive with 365 to 375 horsepower, courtesy of an upgraded version of BMW's N55 turbocharged, 3.0-liter inline-six.
The report claims BMW also considered a modified version of the 2.0-liter, turbocharged four-cylinder found in the Mini Cooper S. That engine, known internally as the B48, would have been called the S48 for M2 duty, a significance that we're sure BMW purists would appreciate (the only BMW engine to wear an S designation was the four-cylinder from the legendary E30 M3).

Audi leading rival BMW in worldwide luxury sales race

If you thought competition among the German luxury automakers was hot before, it looks like things are just getting started. For the first two months of the year, Audi has sold more cars than BMW worldwide by just 383 cars.
Audi claims to have sold 242,400 vehicles through February, up 9.3 percent from last year, compared to 242,017 units from BMW, up 8.9 percent, in the same period. While the advantage is tiny, its implications could be huge because Bimmer has been the leader in the premium car segment for the last nine consecutive years. Mercedes-Benz lags behind them somewhat at 229,630 vehicles through February. According to Bloomberg, at this time last year Audi had sold 429 fewer cars than BMW.
The growth is all part of Volkswagen Group's goal to become the world's largest automaker. It currently ranks in second when its heavy truck businesses are considered. The German automotive giant also wants to be the world's leading premium carmaker. "Competition in the premium segment is more intense than ever," said Audi CEO Rupert Stadler to Bloomberg.