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Gus Van Sant casts the BMW i8 in soft light

BMW has spent the better part of a century building its reputation with fossil-burning transportation, but now it's banking heavily on the success of its new i family of electric vehicles. In order to succeed, it will need to sell examples of the i3, but sell the idea with the i8. And in order to do so, it is going to need some out-of-the-box promotional thinking. And that's just what it seems to have done with this latest campaign of television commercials.
The series of three (or at least that's how many have been released thus far) ads wax more poetic than most of the car ads we've seen. But while they might skimp on the technical details, they don't skip over the talent. The videos are the work of Oscar-nominated director Gus Van Sant, the cinematic artist best known for films like Good Will Hunting, Milk and Finding Forrester.
Van Sant has also solicited the voices of Sam Hazeldine (Caleb from Resurrection), Sting's daughter Mickey Sumner (Sophie from Frances Ha) and Michael Pitt (Jimmy from Boardwalk Empire), but doesn't hide them behind the microphone in the recording studio. Instead they serve as the face of Bavaria's new hybrid sports car, and the results are rather stunning. See for yourself in the trio of videos below.

BMW X4 tunes up its crossover game in Germany

Except for the fancy wheels and the overly expressive fascias, the production version of the BMW X4 looks like it will carry over practically untouched from what we saw in the X4 Concept several months back. With the same fastback roofline as the concept, these spy shots show that the X4 is taking shape to be a baby version of the BMW X6.
Sharing the same platform as the X3, the lower and wider X4 will be positioned slightly more upmarket - as is the case with the X5 and X6. We hear that this could mean that the X4 will ditch the X3's base engine to give an even sportier feel right out of the gate, but word has it that an M version will being showing up down the road as well.
BMW has already revealed what it plans to show off at the Frankfurt Motor Show (i3, 4 Series Coupe, next-gen X5, refreshed 5 Series, X5 Concept eDrive plug-in hybrid and Concept Active Tourer Outdoor), so barring any surprised we definitely won't be seeing the X4 there. At this point, with as close to production as these images would have us believe, our best guess would be that we'll see the X4's official unveiling happen either at LA or Detroit.

2014 BMW 6 Series M Sport family to start from $80,625*

BMW shoppers looking for sportier and more luxurious versions of the 6 Series and 6 Series Gran Coupe without stepping up to the mighty M6 now have something new to check out. Offered on all versions of the 640i and 650i for the 2014 model year, the company's M Sport Edition package goes on sale in June with prices starting at $80,625 for the 640i Coupe, $83,325 for the 640i Gran Coupe and $87,925 for the 640i Convertible (*all prices including $925 for destination).
This package will allow standard 6 Series models to receive M6 styling cues like the more aggressive, aero-tuned front fascia, 19-inch wheels and even the option of the M6-exclusive Sakhir Orange metallic hue shown above. Matching the M6-like exterior, the interior will also be upgraded with an M-specific steering wheel, M badges on the door sill plates and the option of BMW Individual leather with a unique white and orange color scheme. With price increases of well over $5,000 for the M Sport Edition, this package also includes plenty of standard features like the company's Professional hi-fi audio system, head-up display, ConnectedDrive Navigation and - wait for it - a ski bag.