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BMW details cheaper, sub-M performance cars for young 'brand ambassadors'

BMW's M cars are undoubtedly some of the best sport sedans in the world. Unfortunately, their prices put them out of the reach of a huge segment of buyers, many of them young. However, that might change in the near future as BMW launches its M Performance Automobiles performance sub-brand, positioned between its standard cars and the full M models.
Traditionally, M car buyers have been male and in their early-40s, according to Oliver Ganser, product strategy manager for BMW North America, speaking to Automotive News. However with MPA, BMW hopes to find even younger buyers "who will be brand ambassadors and appeal to the real enthusiasts that we have," he said. These new MPA models will see a mild boost in power and handling from off-the-shelf parts, instead of the unique engines and cutting-edge tech from their bigger M brothers.
The M Performance Automobiles line was launched last March at the Geneva Motor Show with high-performance diesel models of the 5 Series, X5 and X6. The first of the MPA models coming Stateside, the M235i, launches in March. We liked it when we drove it in January, but the $44,000 base price is still a bit steep. If it proves to be a success, we will see more of them, and if not, then it'll go down as another failed experiment, like the 318ti hatchback.

BMW takes 30th Anniversary Edition M5 out to drift

If you only look at the videos from BMW, it appears that the best way to celebrate the 30th birthday of the M5 is some smoky drifting, and it sure looks like a great way to mark the occasion to us. Now that the Bavarian brand's new 30th anniversary special edition is all set to hit the road, the most powerful M5 ever is getting it own chance to roast its tires on video, as well.
The M5 30th Anniversary Edition shouldn't have any problem hanging its rear end out, really. Under the hood, its twin-turbocharged 4.4-liter V8 is turned up to 600 horsepower and 516 pound-feet of torque and can allegedly sprint to 60 miles per hour in a scant 3.7 seconds. That's pretty impressive for any sports car but especially for a sedan that can still carry four passengers comfortably cosseted in leather and Alcantara upholstery.
BMW is making just 300 of these celebratory models worldwide, and appropriately for the anniversary, only 30 of them are going to be available in the US. If the special M5 doesn't make your heart race, the video basks in a little nostalgia, as well, by showing off the original model for some historical context.

2015 BMW 4 Series Gran Coupe

It's hard to say what a coupe is anymore. Is it merely a car with two doors? Does it have to have an arching roofline? Do frameless windows count for anything? Can a five-door hatchback or even an SUV be a coupe? At some point in the last few years, nearly everything we thought made a coupe a coupe has been challenged by something that calls itself a coupe, but to most people isn't. Our friends at BMW have led most of this line of questioning.
The new 2015 BMW 4 Series Gran Coupe is one of the latest Bimmers to challenge the moniker (which also challenges the idea of "Gran," for that matter), and unlike some of its other "coupe" variations - we're looking at you, X6 - this one is a pretty one. The 4 Series Gran Coupe is essentially a four-door version of the 4 Series, which is itself a two-door version of the 3 Series. Huh? Wouldn't that simply make it another 3 Series? Of course, but this one is prettier, as it uses the 4's sexier body styling, with its lower nose, wider-looking stance and edgier lighting graphics. It is also technically a five-door hatchback, not a sedan per se, and it utilizes frameless side door glass, which apparently does count for something in BMW coupe-land. Significantly, the 4 Gran Coupe's wheelbase is identical to the two-door; if it was longer - as is the case with the 3 Series and 5 Series hatchbacks - that might make it a "Gran Turismo." Confused yet?
We recently got our first chance to drive the 4 Series Gran Coupe at a press launch in Spain, and while the only version we were given was a rear-drive 428i Gran Coupe with the M Sport contents, the harrowing roads around Bilbao gave us a good idea of what this car is all about from a driving dynamics standpoint. Here's some of what we found: