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2015 BMW X4 gets its small-screen debut

It's easy to dismiss the 2015 BMW X4. On one hand, the high-style crossover seems more like a boardroom decision than a practical one. In a world with the 3 Series, 4 Series, X3, 3 Series GT and 4 Series Gran Coupe, is BMW really being inundated with requests for a baby X6? Of course, when we finally got behind the wheel of the CUV for our First Drive, it proved rather entertaining, and certainly the X6's global sales success suggests that it's worth the relatively low-cost risk for the Bavarian automaker.
Now, it's the general public's chance to weigh in on the latest crossover Bimmer and vote with their dollars. The X4 is just hitting showrooms in the US, and BMW is beginning its marketing campaign for it with the slogan "Embrace the Unknown." The first TV ad shows off the CUV driving through the world's major cities as they undulate like the rolling ocean. A woman flatly says phrases starting with "Go," while a synth-heavy score plays underneath that wouldn't be out of place over the end credits in an '80s sci-fi movie.
Visually, it's actually kind of a cool ad and evokes some of the special effects from Inception. Focusing on an urban atmosphere is probably a good idea, too, because the percentage of X4s going offroad is likely to be in the low single digits, if that. Now, let's see if BMW buyers are willing to embrace the unknown of the X4. Scroll down to watch it for yourself.

BMW M4 Concept bows, takes handoff from M3 Coupe

Remember how, when the first BMW M4 Concept images leaked earlier today, we told you the official information would be coming later this evening? Well, scratch that. The whole kit and caboodle is now online, meaning all the official details are below, as well as a full gallery of high-res images above.
The replacement for the M3 Coupe, the Concept M4 Coupe shares a number of styling similarities with its dearly departed forbearer. To us, it's kind of like a mishmash of greatest hits from the new 4 Series and the old M3. The 4 Series headlights have grown on us, and the side grilles, which are part of BMW's Air Curtain and Air Breather system, are functional.
The power dome in the hood is smaller than on the M3, but is of a similar shape, while the rear diffuser and exhaust treatment look like they're lifted straight from the old car, aside from being finished in carbon fiber. Speaking of which, the carbon fiber roof sports a new touch, a cool BMW M tri-color that runs the length of the roof on the driver's side. The 20-inch M alloy wheels come in a twin five-spoke design, which has sort of become a calling card of BMW's M cars in recent years. Hiding behind those meaty wheels are M's carbon-ceramic brakes.

BMW CS reinterpretation proves retro can be sexy [w/video]

Designer David Obendorfer doesn't work for BMW, but perhaps the German automaker should give him a call. His CS Vintage Concept shows a singular ability to understand the brand's classic style and reinterpret it for today. He isn't some amateur, either. Obendorfer has an industrial design degree and has been penning the interiors and exteriors of yachts from the Officina Italiana Design for five years, which counts luxury shipbuilders like Riva and Sanlorenzo among its clients. His website shows a real passion and knack for modernizing '60s and '70s European cars, too.
Obendorfer prefers to reimagine classic automotive styles. "Retro cars are not copies of their predecessors or renovated specimens, rather they are carefully studied reconsiderations, strongly rooted in contemporary style," he tells Autoblog. For the CS Vintage Concept, he worked to update the looks of the seminal BMW 2000CS and its E9 chassis while placing them on a modern platform. Obendorfer's inspiration comes from his belief that the later CS models' design is partially responsible for defining BMW styling, with its shark-nose front and four round headlights.
The CS Vintage Concept's shape starts with a jutting hood and a quartet of LED headlights, but the whole design really comes together in profile. The Hofmeister Kink at the rear pillar with the BMW Roundel is a nice nod to the originals, yet the proportions still find the perfect fusion of classic and modern. The interior is minimalist, with a vast expanse of wood for the dashboard at first glance, but the latter opens to expose the car's infotainment system.