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BMW ponders increase in i3 production capacity on early demand

The 2014 BMW i3 is not slated to hit US showrooms until the second quarter of next year, but the response BMW has received for the all-electric hatchback has been positive enough that the automaker is already considering boosting production capacity. Bloomberg Businessweek reports that more than 8,000 customers have reserved an i3 so far, which is high, especially considering that BMW only planned to sell 10,000 i3s total in 2014.
Talking to BMW CFO Friedrich Eichiner, the report says that if the demand holds for the i3, BMW would increase capacity accordingly. The i3 goes on sale next month in Germany before a global roll out in the US, China and Japan, and with a starting price of $41,350, it is priced slightly higher than current small plug-in vehicles offered in the US like the Chevy Volt, Ford Focus Electric and Toyota Prius Plug-in, though features more use of advanced, lightweight materials.

BMW takes 30th Anniversary Edition M5 out to drift

If you only look at the videos from BMW, it appears that the best way to celebrate the 30th birthday of the M5 is some smoky drifting, and it sure looks like a great way to mark the occasion to us. Now that the Bavarian brand's new 30th anniversary special edition is all set to hit the road, the most powerful M5 ever is getting it own chance to roast its tires on video, as well.
The M5 30th Anniversary Edition shouldn't have any problem hanging its rear end out, really. Under the hood, its twin-turbocharged 4.4-liter V8 is turned up to 600 horsepower and 516 pound-feet of torque and can allegedly sprint to 60 miles per hour in a scant 3.7 seconds. That's pretty impressive for any sports car but especially for a sedan that can still carry four passengers comfortably cosseted in leather and Alcantara upholstery.
BMW is making just 300 of these celebratory models worldwide, and appropriately for the anniversary, only 30 of them are going to be available in the US. If the special M5 doesn't make your heart race, the video basks in a little nostalgia, as well, by showing off the original model for some historical context.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.