2009 Bmw Certified Pre-owned 1 Series 2dr Conv 128i on 2040-cars

Auto blog

BMW joins the early holiday advertising fray with three new ads

October 31 is no longer known as Halloween, or All Saints' Eve or even as that day when all children simultaneously develop huge cavities. It's now known as the day before Christmas/holiday advertising begins. Seriously, as of November 1, it seems like companies across the country and from every industry have declared open season on holiday ad campaigns. It's all premature enough that we're already feeling our inner Grinch showing, but at least some of the ads are better done than others.
Among them are new spots from BMW, which has arrived with this mini-campaign of three 30-second, Christmas-themed spots. There's a cameo from Santa Claus, who's at the helm of a sleek M6 Gran Coupe in one spot, while a 3 Series Gran Coupe slices through a slalom of Christmas trees in another. The final spot, called "Road Home", doesn't focus so much on the brand's "Ultimate Driving Machines," as it does the trip home for the holidays.
We've embedded all three videos below, so take a look and then let us know what you think of this seemingly perpetual holiday marketing calendar creep - and the BMW ads in particular - in Comments.

BMW M6 amped up for track duty by Risden

Risden Engineering is a bit of an unknown, if we're being completely honest - we have yet to report on the company to date, and its corporate website is really an information desert save for the name and a few email addresses. Even the press release that we requested from Risden's contact person is short and vague. That's all pretty much okay with us as long as the shadowy tuners, you know, make good on this sweet-looking BMW M6 racecar thing.
Dubbed the Risden 6R, we're told that the M6 modification will result in a vehicle that is more adept at track work, while still being street-legal. In terms of specifics, we read that a full aero kit will be involved, with one fixed and one retractable rear wing (hard to miss). There are obviously new wheels, and the company has also added a fully adjustable suspension, a four-point roll bar and a new braking system - all while reducing curb weight overall.
Apparently more details are to follow after the 6R's official release in the first quarter of 2013. We wait with bated breath.

BMW unveils 2016 X5 M and X6 M super CUVs

The second-generation BMW X5 M and X6 M have officially made their arrival for the speed-obsessed, crossover-loving masses that aren't willing to turn to Mercedes-AMG or Land Rover Special Operations.
While the new models retain their 4.4-liter, twin-turbocharged V8s, power has increased from 555 horsepower to 567 ponies. Torque is up more significantly, climbing from 500 pound-feet to 553 pound-feet. The extra twist is slightly less accessible, with peak grunt arriving between 2,200 and 5,000 rpm, rather than the earlier model's 1,500 to 5,650. Still, we'll take the ten percent increase in torque as a net win.
The big powertrain switch sees the old X5/6 M's six-speed automatic replaced with an eight-speed Steptronic transmission from BMW M. This new gearbox feeds power to an xDrive all-wheel-drive system that can variably shuffle up to 100 percent of power to either axle. In conjunction with the force-induced thumper under the hood, this powertrain arrangement allows both M models to hit 60 miles per hour in just four seconds. That's a mightily impressive stat in a 5,000-plus-pound vehicle.