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Audi RS7 prototype is world's sportiest self-driving car [w/video]

Audi may not be the only automaker out there toying with self-driving automobile technology, but it is arguably the fastest of them. A few years back, it raced unleashed a driverless TTS on the Bonneville Salt Flats, then sent it up Pikes Peak and around Thunderhill. But now it's taking things a step further with the vehicle you see here.
This RS7 Sportback has been fitted with steering, brakes, throttle and transmission hooked up to a computer system that combines GPS, high-frequency radio signals and 3D imaging camera to drive the vehicle autonomously not just in slow-paced, stop-and-go traffic, but around the track at the same pace a professional racing driver would push it: full throttle on the straights, full braking before the corner and 1.1-g of cornering force.
As promised, Audi plans to unleash the self-driving RS7 - which it calls "the sportiest piloted driving car in the world" - at Hockenheim next weekend prior to the DTM season finale, where it is anticipated to pull a 2:10 lap time. The next stage will be to set it lose on the Nürburgring Nordschleife, all 154 turns and 13 miles of it, which ought to pose a heck of a challenge to the engineers from Ingolstadt. In the meantime you can scope it out in the high-res image gallery above and the second teaser video below.

Weekly Recap: The divergent paths of Tesla and Fisker

There's no doubt that Tesla is downshifting while Fisker has been grinding its gears. But it wasn't always that way.
In the wake of Tesla's recent success, it's easy to forget that there were once two California electric carmakers with bright futures.

Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.