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Audi RS7 prototype is world's sportiest self-driving car [w/video]

Audi may not be the only automaker out there toying with self-driving automobile technology, but it is arguably the fastest of them. A few years back, it raced unleashed a driverless TTS on the Bonneville Salt Flats, then sent it up Pikes Peak and around Thunderhill. But now it's taking things a step further with the vehicle you see here.
This RS7 Sportback has been fitted with steering, brakes, throttle and transmission hooked up to a computer system that combines GPS, high-frequency radio signals and 3D imaging camera to drive the vehicle autonomously not just in slow-paced, stop-and-go traffic, but around the track at the same pace a professional racing driver would push it: full throttle on the straights, full braking before the corner and 1.1-g of cornering force.
As promised, Audi plans to unleash the self-driving RS7 - which it calls "the sportiest piloted driving car in the world" - at Hockenheim next weekend prior to the DTM season finale, where it is anticipated to pull a 2:10 lap time. The next stage will be to set it lose on the Nürburgring Nordschleife, all 154 turns and 13 miles of it, which ought to pose a heck of a challenge to the engineers from Ingolstadt. In the meantime you can scope it out in the high-res image gallery above and the second teaser video below.

Audi commits two R18 E-Tron Quattros to final Sebring race for LMP1 cars

We were baffled a few weeks back when the American Le Mans Series and Grand-Am Rolex Sports Car Series announced new classes that will make up their combined racing program in 2014. Gone from the list is the Le Mans Prototype class, otherwise known as LMP1. The LMP1 class has long been the top dog of endurance racing, both in Europe and the US, so we couldn't figure out why this newly minted racing series was jettisoning it like yesterday's donuts.
It appears as if Audi is confused by the move as well. The German brand has announced it will participate in this year's ALMS opening round, the famed 12 Hours of Sebring, as it does every year, and bringing two Audi R18 E-Tron Quattro hybrid race cars with which to compete. Unlike every other year, Audi is treating this year's race as its potential swan song in this famous Florida race.
There's a good reason that Audi is so fond of the 12 Hours of Sebring, as it debuted the gas-powered R8R there in 1999 that kicked off its participation in the upper echelon of endurance racing. The R8R preceded the R8, which debuted at Sebring in 2000 and won that race, starting an amazing career for that car that included five more wins at Sebring. The R8 was followed by the R10, then the R15 and R18, and finally we wind up at today's R18 E-Tron Quattro - all winners, all dominant, all exciting to watch.

Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.