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2014 Audi RS Q3 breaks out ahead of Geneva reveal

Ahead of its big reveal next month at the 2013 Geneva Motor Show, Audi has released a handful of images and plenty of details for the all-new RS Q3. As the first-ever crossover from the marque with RS branding, this will be the fourth RS model to go on sale this year after the RS5 Cabriolet, RS6 Avant and the RS7, and while UK and Germany sales have been confirmed, there is no word as to whether we can expect this high-performance CUV to be available in the North America.
Sharing its 2.5-liter turbocharged and direct-injected five-cylinder engine with models like the TT RS and the RS3 Sportback, the 2014 Audi RS Q3 should deliver on performance, as it pumps out 310 horsepower and 309 pound-feet of torque (peak torque starting at just 1,500 rpm and running up through 5,200 rpm). This potent engine is paired to Audi's seven-speed S tronic transmission and Quattro all-wheel drive. Despite its small stature, the RS Q3 still tips the scales at just over 3,800 pounds. Even so, performance figures are still impressive with a limited top of 155 miles per hour and a stated 0-62 mph time of 5.5 seconds. The RS Q3 also gets a sport suspension that has been lowered by 25 millimeters, launch control and weight-saving front rotors with a wave-cut and cross-drilled design gripped by massive eight-piston calipers.
Looking almost identical to what we saw last year in concept form in China, the 2014 RS Q3 looks just as sporty as its spec sheet suggests that it is. Up front, the fascia gets massive air intakes with silver vertical accents and, like other recent RS models, the Quattro emblem is written across the lower air intake. The silver accent motif also continues on the grille surround, mirror caps, roof rails and rear diffuser trim, and the oval exhaust outlet is also an identifying feature of Audi's RS cars.

Audi S3 starts at $41,400, A3 Cabrio rings up at $35,600 and A3 TDI priced from $32,600

Audi has released the official pricing info for the all-new A3 TDI Sedan, A3 Cabriolet and the S3 Sedan, and the news appears pretty good all around. As usual, none of the following prices include Audi's unspecified-for-now destination charges.
The big news is the S3, complete with 292 horsepower, a six-speed dual-clutch transmission and Quattro all-wheel drive. Prices start at just $41,100, which is a decent savings over the more powerful, 355-hp Mercedes-Benz CLA45 AMG.
The new A3 TDI sedan, meanwhile, has a starting price of just $32,600. While you'll be certain to save some money on fuel, you'll be doing so without Quattro all-wheel drive. Still, the improved economy of the 2.0-liter, turbodiesel four-cylinder isn't priced too steeply, relative to the gas-powered A3's $29,900 starting price.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.