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2014 Audi S3 Cabriolet

Drivers are either droptop people or they're not. As most usually aren't - at least as far as the willingness to buy one is concerned - all convertibles tend to remain strictly niche cars. Thus, automakers must ask a noticeably higher price for them.
The Audi S3 Cabriolet is about as niche as you can get in the open daylight of mainstream automaking. Of course, the S3 cab doesn't really need to sell in big volumes; it exists because it's an easy and not too costly bit of flair for the company. In the US, this model would probably base out at around $44,000 if it were to join our fleet, which is problematic, as I'll soon explore.
In what may be a sign that Audi is essentially okay with all this, it had me up to central Sweden to twist around on the snow and ice in the open S3. The grounds ended up offering precious little ice and snow, so I drove the two-door ragtop on dusty, thawing Scandinavian roads. This was a blessing really, since ice driving in a cabrio - even a Quattro one - doesn't really reveal much of anything about such a car in its typical day-to-day life.

Audi working on new Quattro-centric horizontal design language

If we were to opine that Audi needed a new design language, we certainly wouldn't be the first. Because while most of the vehicles wearing the Four Rings these days look slick enough, they all tend to look rather similar, and perhaps lack a certain amount of character. If the latest rumors are to be believed, Audi is working on just such a design overhaul.
The new design language being developed in the studios at Ingolstadt is said to differ from the current theme in two ways. For one, it's set to be dominated by a more horizontal approach, eschewing the tall vertical grille that dominates the noses of many of Audi's current models in favor of one that stretches more widely across the fascia.
For another, Edmunds projects that the new design language will emphasize the four-wheel-drive setup that has become Audi's hallmark. We understand that to mean more muscular wheel arches, with the rest of the design revolving around that element for an overall look that's more visually planted on the road. We'll have to wait to see how this theme develops, but the rumors at least indicate that Audi is aware of its design issues and is working to address it.

2016 Audi TT [w/video]

What came first, the metrosexual or the Audi TT? While it was close, the descriptor-turned-epithet preceded the 1995 concept car by one year. However, they were both notable cultural evolutions and they happened to work together perfectly. Hugh Grant, playing the cad Will Freeman in the 2002 film About a Boy, could not have chosen a better example of character than his silver TT.
A decade later, the original TT was still important enough that when rumors of the third-generation coupe began to surface in late 2012, the most exciting fantasy was that the 2014 coupe might "recapture some of the distinctiveness and impact" of a 16-year-old car (the TT came to market in 1998). Even speculation by dedicated Audi observers thought the brand would do something novel, even if not mimicry. The obvious takeaway: no one was going to be lighting any candles for the departed second generation. All of that is why when the first leaked image slipped onto the Internet, people began to get suspicious. When the third generation took the stage at the Geneva Motor Show, we could almost hear the digital deflation over the Ethernet, our poll results notwithstanding.
Yet it's still the TT, and in spite of having seen its interior and virtual cockpit and clocked its specs, we couldn't judge it before heading to Marbella, Spain to drive it. What we found out was while it's better than the second generation, it's still very much a TT.