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2014 Audi R8 GT zooming toward Le Mans reveal

According to a report from Autocar in the UK, the Audi R8 is set to get something of a swan song for its own going-away party in the form of an updated GT model for the 2014 model year. If Autocar is right, this even higher-performance Audi R8 will debut at the upcoming 24 Hours of Le Mans race in France.
The 2014 Audi R8 GT Plus will reportedly get a tuned version of the much-loved 5.2-liter V10 engine that Audi has used to good effect in past R8 models. A six-speed manual or seven-speed dual-clutch automatic would send power to the rear wheels, enabling a 3.4-second 0-62 mile per hour run and a top speed of 199 mph.
Judging from spy shots that we've already seen (reprised above), the new GT Plus will be fitted with an aggressive body kit that includes a massive rear wing, a more prominent front splitter and enlarged side blade ducts. A Spyder version of the GT Plus may be on tap for 2015. Pricing, obviously, is unknown, as is any potential launch date. In other words... stay tuned.

Audi kicks off A3 celebrity-fest marketing campaign with Dues

Audi is desperate to appeal to young people with its new 2015 A3 sedan. It's planning launch parties around the country to present the new model to these younger buyers, and its latest tactic is a series of videos starring celebrities the company considers trailblazers to further captivate youthful buyers.
The advertising campaign starts with a spot titled Dues starring comedian Ricky Gervais, chef David Chang, photo journalist Lynsey Addario, comedian Kristen Schaal, boxer Claressa Shields, artist collective Cyrcle, and church choir Voices of Destiny. It's being followed up with seven, minute-long online documentaries called Uncompromised Portraits about the folks featured in the new ad. Audi believes that they are all trailblazers who have forged their own way, and it's all supposed to fit with the A3's slogan of "Stay Uncompromised."
Dues will play during the NCAA March Madness tournament. Audi is also running two, 30-second commercials during the games to highlight the sedan's technology and two, 15-second ads to promote its Quattro all-wheel-drive system.

Audi teases 700-hp Quattro Sport E-Tron concept for Frankfurt

Audi's trump card for the 2013 Frankfurt Motor Show has just been unveiled, sort of. It's called the Quattro Sport E-Tron Concept. Set to debut in a few weeks, sketches have been uncovered that show a few of the car's details, albeit in rough form. The news of a big-name Audi concept at Frankfurt has been swirling since June, when we first reported on it.
From the sketches, we see a car that has the same basic shape as the Quattro Concept from the 2010 Paris Motor Show, only with subtle tweaks and evolutions to a few features. The news isn't so much about the looks, though. It's the reports coming from Auto Zeitung and Audi enthusiast site Fourtitude.
Horsepower on the concept is expected to be in the neighborhood of 700 ponies - about 50 more than we initially thought - and will be split between a gas engine and an electric motor. Yup, that "E-Tron" name isn't just there for show. While it's not clear what the exact split will be between gas and electric power, we do know the same twin-turbo 4.0-liter V8 found in the RS6 and RS7 will be sitting under the Quattro's hood, and that the bulk of the power will likely come from here. We may not have power figures on the hybrid system, but we do know this concept is capable of running for 21.7 miles on electric power alone.