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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

J.D. Power customer survey of dealers counts Cadillac, Buick as big winners

Cadillac and Buick have taken the trophies in J.D. Power's latest Customer Service Index Study examining satisfaction with dealer service. Surveying more than 90,000 owners and lessees of 2009-2013 model-year cars, the study found that those with pre-paid maintenance packages were ten percent more likely to buy their next car from the same brand.
Dealer satisfaction scores have improved overall, Cadillac nabbed the luxury segment ahead of Audi and Lexus, taking the crown that Lexus held last year. Buick keeps the mass-market dealer satisfaction win in the family, finishing ahead of Volkswagen and last year's winner GMC. The study also found that service department use of tablets increased customer satisfaction, as did "best practices" like "providing helpful advice." Who knew?
You can find details on those and more findings in the press release below.

Audi Q8 E-Tron could have 370-mile range

Audi technical boss Ulrich Hackenberg has a huge job ahead of him if he's going to add more electrified models his employer's portfolio. Currently, the German company's electrified offerings amount to just the Q5 Hybrid in the US and the A3 E-Tron in Europe, but British auto mag Autocar is claiming that Hackenberg wants to add a Tesla Model X-rivaling electric version of the company's long-rumored Q8 utility vehicle to the plans. That E-Tron model, said to be a high-riding crossover with coupe-like lines, is expected to be Ingolstadt's CUV flagship, positioned just above the Q7 (pictured above).
Autocar further maintains that Q8 E-Tron will borrow its front- and rear-mounted electric motors (good for around 375 horsepower) from the recently revived R8 E-Tron, and the model could be ready as soon as 2017. This sporty CUV is expected to have a much greater range than the two-door electric sports car, however. Figure on about 370 miles thanks to room for extra batteries.
The still-not-confirmed Q8 range is expected to be offered with gasoline, diesel and plug-in hybrid powertrains, and will ride on the same platform as the Q7, albeit fitted with sleeker styling. Like all of Audi's upper-end offerings, it will make extensive use of aluminum for the body and chassis to keep weight down.