2011 Audi Q7 Tdi Premium Plus Sport Utility 4-door 3.0l on 2040-cars

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Audi chooses A3 as its Super Bowl darling

With Super Bowl XLVIII less than two months away, we're sure to hear plenty of news about automakers and their various plans for in-game commercials. Audi has announced that it will return for its seventh year of Super Bowl advertising, but few details were provided about the spot other than the fact that it will focus on the all-new 2015 A3.
The 60-second ad will air during the third quarter of the game, and while Audi did not say how much it is spending on the spot, Ad Age says that a 30-second commercial will average around $4 million for next year's Big Game. Last year, Audi's choose-your-own-adventure "Prom" commercial was the second favorite video in our unofficial poll of readers, but the competition should heat up even more this year with General Motors returning to Super Bowl advertising after taking a year off and Jaguar preparing its first-ever Super Bowl ad to introduce the F-Type Coupe.

Audi reveals S3 Cabriolet ahead of Geneva debut

It used to be if you wanted an Audi S3, your choices in bodystyle came down to hatchback or... hatchback. That is, in markets where the model was offered at all. But Audi has been expanding the A3 global family upon which the S3 is based, and it intends to offer the performance-minded derivative as a three-door hatch, five-door hatch, four-door sedan and - with the introduction of the version you see here - a two-door convertible.
Set to be presented in public for the first time at the Geneva Motor Show early next month, the new Audi S3 Cabriolet packs the same 2.0-liter turbo four as its fixed-roof counterparts - all 290 horsepower and 280 pound-feet of it - but ditches the extra doors and the tin top in favor of the two-door cabriolet bodystyle of the A3 Cabriolet.
The added weight of the folding fabric roof mechanism and the extra body reinforcement required means that the S3 cabrio takes half a second more to reach 62 miles per hour from a standstill than it would take the sedan version, clocking the run at 5.4 seconds instead of 4.9. This, despite more generous use of magnesium, aluminum and high-strength steel in its construction. Top speed, as is the German custom, remains pinned at 155 mph.

Audi Q8 E-Tron could have 370-mile range

Audi technical boss Ulrich Hackenberg has a huge job ahead of him if he's going to add more electrified models his employer's portfolio. Currently, the German company's electrified offerings amount to just the Q5 Hybrid in the US and the A3 E-Tron in Europe, but British auto mag Autocar is claiming that Hackenberg wants to add a Tesla Model X-rivaling electric version of the company's long-rumored Q8 utility vehicle to the plans. That E-Tron model, said to be a high-riding crossover with coupe-like lines, is expected to be Ingolstadt's CUV flagship, positioned just above the Q7 (pictured above).
Autocar further maintains that Q8 E-Tron will borrow its front- and rear-mounted electric motors (good for around 375 horsepower) from the recently revived R8 E-Tron, and the model could be ready as soon as 2017. This sporty CUV is expected to have a much greater range than the two-door electric sports car, however. Figure on about 370 miles thanks to room for extra batteries.
The still-not-confirmed Q8 range is expected to be offered with gasoline, diesel and plug-in hybrid powertrains, and will ride on the same platform as the Q7, albeit fitted with sleeker styling. Like all of Audi's upper-end offerings, it will make extensive use of aluminum for the body and chassis to keep weight down.