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Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

Audi A9 Concept teased in video, new design chief tells us what to expect in LA

Audi has just dropped another teaser for the A9 Concept it'll be displaying at this month's LA Auto Show. This time around, instead of one static image, we get a tantalizing video of the showcar narrated by new Audi design chief Marc Lichte.
In terms of the A9, we get a better look at the body form than we've yet seen, and we also sneak a peek at its massive, blocky, turbine-style wheels that the conceptual flagship will wear in Los Angeles.
Lichte also takes this video opportunity as a chance to say how-do-you-do to the enthusiast community, commenting not only on his vision for the A9, but also offering up his bona fides in terms of family racing and art heritage. Get to know the man behind the car behind the sheet, here.

Audi teases 700-hp Quattro Sport E-Tron concept for Frankfurt

Audi's trump card for the 2013 Frankfurt Motor Show has just been unveiled, sort of. It's called the Quattro Sport E-Tron Concept. Set to debut in a few weeks, sketches have been uncovered that show a few of the car's details, albeit in rough form. The news of a big-name Audi concept at Frankfurt has been swirling since June, when we first reported on it.
From the sketches, we see a car that has the same basic shape as the Quattro Concept from the 2010 Paris Motor Show, only with subtle tweaks and evolutions to a few features. The news isn't so much about the looks, though. It's the reports coming from Auto Zeitung and Audi enthusiast site Fourtitude.
Horsepower on the concept is expected to be in the neighborhood of 700 ponies - about 50 more than we initially thought - and will be split between a gas engine and an electric motor. Yup, that "E-Tron" name isn't just there for show. While it's not clear what the exact split will be between gas and electric power, we do know the same twin-turbo 4.0-liter V8 found in the RS6 and RS7 will be sitting under the Quattro's hood, and that the bulk of the power will likely come from here. We may not have power figures on the hybrid system, but we do know this concept is capable of running for 21.7 miles on electric power alone.