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Audi planning S3 Plus with 375 hp?

There's a war being waged in Europe for the highest output from the smallest displacement. Alfa Romeo has managed to squeeze 240 horsepower and 260 pound-feet of torque out of a 1.7-liter turbo four for the 4C. Mercedes-Benz has coaxed 355 hp and 332 lb-ft out of a 2.0-liter turbo four to drive the new A45 AMG, CLA45 AMG and GLA45 AMG. But not to be outdone, the Volkswagen Group is said to be working on one of its own that will put both to shame.
The engine is reportedly being based on VW's existing 2.0-liter turbo four, only enhanced to produce a massive 375 hp and 369 lb-ft of torque. The key to getting there was poaching Friedrich Eichler, the engineer who designed AMG's aforementioned high-output engine, and mandating him to do still better.
That's all well and fine - and perfectly impressive - but just what does VW plan on doing with the new engine? A whole lot, according to reports. It's expected to power the new Scirocco and a new Golf R Evo expected to debut at the Beijing Motor Show in April, and you can bet it'll be slotted into another few applications as well. But the first vehicle expected to get it will be the Audi S3 Plus.

Audi unveils its Doberhuahua Super Bowl commercial

With Super Bowl Sunday less than a week away, this week is going to be dominated by anything and everything football related. That includes advertising and the auto industry, as some of the biggest players prepare to launch multi-million-dollar spots hawking their latest and greatest products.
A veteran of Super Bowl ads, Audi's history has been rather checkered, ranging from controversial to funny to Jason Statham. We aren't entirely sure where to place this year's ad. The German brand has released a pair of teaser videos on the so-called Doberhuahua, a crossbreed of a Doberman Pinscher and a Chihuahua. Now, we have the full spot.
We get the message Audi is going for - compromise is bad - but delivering it via a slobbery, mutant dog strikes us as trying a bit too hard to be funny. Take a look below and let us know what you think of the Audi's Doberhuahua spot. And of course, you'll be able to see the new ad come Sunday, when it airs during the Super Bowl.

Next Audi R8 to eschew engine downsizing, go on diet instead

Looking across the Audi landscape, many models that used to get the company's high-revving, naturally aspirated 4.2-liter V8 are now powered by smaller, yet similarly powerful, forced-induction engines. From what Auto Express is reporting, though, the next-generation Audi R8 will not meet this same fate.
Rather than ditching its V8 and V10 powerplants, the next-gen R8 - expected to debut in 2015 - will shed pounds from its curb weight. The 2014 R8 currently weighs between 3,583 pounds and up to 3,957 pounds, but the report says that engineers are targeting a weight of less than 3,300 pounds. All models will get cylinder deactivation, which along with lower curb weights should help to improve fuel economy and emissions. Head on over to Auto Express for more reported information as well as a handful of renderings that take a stab at how the next R8 may look.