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Audi targeting hipsters with A3 launch parties

Audi is planning quite a shindig for the launch of the A3 sedan, and it only wants young folks to show up. The Four Rings' new entry-level model will begin hitting showrooms later this month, and it is planning a launch party on April 3 at all of its roughly 280 dealers aimed at youthful, influential buyers - hipsters, for lack of a better word.
According to Automotive News, the company has sent a 64-page party-planning guide to its dealers on how to appeal these tastemakers in their late-20s to early-40s. The guide says the audience "should reflect an uncompromising spirit in a generation that refuses to settle or sell out." Audi never specifically uses the h-word in its marketing, which is good because it carries some negative connotations. However, recommendations like serving craft beer and bacon doughnuts and playing indie bands like Chvrches, Empire of the Sun and M83 certainly show that the automaker would love to gain some hipster-cred.
It may seem odd for a free spirits to desire a new Audi, but the carmaker might be playing the long con with these parties. Maybe they can't afford an A3 yet, but the $30,000 compact is likely close enough within their financial reach to at least be realistic. If the brand can appeal to them early, then they could be more likely to come back later when it's affordable.

LTE technology puts Audi in the driver's seat

The recently-launched Audi A3 Sportback was first-to-market with Long Term Evolution (LTE), or 4G, and LTE integration for connectivity on the move is an idea swirling all through the automotive world. Automakers see the faster speeds and faster responses of LTE compared to 3G as making it possible to one day have streaming video, cloud gaming, more intensive apps and even a virtual office with videoconferencing in your car. It will also enable more progress in machine-to-machine (M2M) adoption, giving cars a real-time ability to speak to one another and to infrastructure.
A video by Audi Deutschland looks at what might be possible not only for the average driver in an LTE-equipped car, but how a professional chauffeur might make the most of a car that can help him get his VIP passengers from carport to red carpet safely and on time. You can watch it below.

Audi A8 and S8 get another video tease

If there was any doubt before about which car(s) Audi recently teased in a video, now we know for sure. Audi has released another teaser video that confirms we'll at least be seeing the 2015 Audi S8 (and very likely the A8 as well) in the near future, but the big surprise is just how soon we'll see the new flagship sedan. We originally expected to see the sedan receive its official debut at the Frankfurt Motor Show, but now Audi says that the car will be presented about three weeks before the event on August 21.
How do we know this is the S8? Well, aside from it obviously being a large sedan, the true tell that this is its A8/S8 is the front license plate, which clearly shows "S8" on it - we've been doing this long enough to know that Audi's promotional license plates have the model designation in the plate number. As for other details, Audi's trick Matrix headlights shine through the thin veil in what should be the crown jewel of the sedan's new face. There's a little more than a week to go until the car is unveiled, but for now, check out the video below.