We Finance 10 A5 Premium Plus Conv Heated Seats Xenons Cd Changer Ipod Cable on 2040-cars

Auto blog

2014 Audi Q5 TDI

I've struggled with diesel technology. It's not that I have a problem with it or dislike it, but rather that I don't particularly understand what stops its wider-spread adoption. Sure, memories of rust-prone, smoky, sluggish and uneconomical Oldsmobile diesels aren't exactly easy to erase from the collective memory of the North American motoring public, but I'd think that a few years into the latest crop of clean diesels, there'd be wider adoption - or at least consumer consideration - by now.
Part of the issue is the still limited number of segments that diesels are available in. The Volkswagen Golf/Jetta TDI is finally getting a challenger in the form of the Chevrolet Cruze Diesel, and the BMW 328d is bringing something new to the entry-level sports sedan, but there are still a huge group of segments where diesel-power has no representation.
The small, luxury crossover realm is not one of those. It has the Mercedes-Benz GLK250 Bluetec, a stylish crossover with a silky-smooth 2.1-liter, turbodiesel four-cylinder that can return the kind of fuel economy that makes people take notice. And while the GLK250 is quite good, economy will only spread the diesel's appeal so far. People need to experience the seat-flattening torque that these mills can produce, and for that, we most humbly recommend the new 2014 Audi Q5 TDI.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

2014 Audi RS5 Cabriolet [w/video]

Brash Bruiser Loses Top, Gains Weight, Still Makes Friends
Everything we said after driving the RS5 coupe still rings true, even after Audi has gone and ripped off its metal roof, replaced it with a big cloth version, and tossed us the keys. The 2014 Audi RS5 Cabriolet is another bold, big-boned airmobile to make open-top lovers swoon. There is absolutely nothing revolutionary to speak of here versus its hardtop counterpart, frankly, but tear-assing through the southern French hills as the brilliant sun warmed us is plenty good reason to talk a lot about it anyway. And hey, it beats frigid January in Detroit, where the RS5 Convertible is shortly to receive its US introduction.
One issue that could corrupt things a bit is the convertible's added weight factor. It's one thing when an Audi TT removes its top and gains 176 pounds, or when a Porsche Cayman morphs into a Boxster and gains 66 pounds; the effect on dynamics will still be acceptable. But when it comes to a huge-roof coupe like the RS5, that gain in mass becomes 400-plus pounds in cabrio form, for a grand curb weight of 4,461 pounds. As a number attached to this size of a car that's also branded with an RS badge promising raciness, we admittedly fretted. Then we drove the Audi RS5 Cabriolet to cheer up.