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Audi reveals S3 Cabriolet ahead of Geneva debut

It used to be if you wanted an Audi S3, your choices in bodystyle came down to hatchback or... hatchback. That is, in markets where the model was offered at all. But Audi has been expanding the A3 global family upon which the S3 is based, and it intends to offer the performance-minded derivative as a three-door hatch, five-door hatch, four-door sedan and - with the introduction of the version you see here - a two-door convertible.
Set to be presented in public for the first time at the Geneva Motor Show early next month, the new Audi S3 Cabriolet packs the same 2.0-liter turbo four as its fixed-roof counterparts - all 290 horsepower and 280 pound-feet of it - but ditches the extra doors and the tin top in favor of the two-door cabriolet bodystyle of the A3 Cabriolet.
The added weight of the folding fabric roof mechanism and the extra body reinforcement required means that the S3 cabrio takes half a second more to reach 62 miles per hour from a standstill than it would take the sedan version, clocking the run at 5.4 seconds instead of 4.9. This, despite more generous use of magnesium, aluminum and high-strength steel in its construction. Top speed, as is the German custom, remains pinned at 155 mph.

Audi readying diesel PHEV models for US and Europe

With the racing pedigree provided by the Audi R18 E-Tron Quattro, you'd be forgiven for thinking that the German king of Le Mans is capitalizing on the connection between its road cars and race cars at every opportunity. Maybe there's an entire range of Le Mans Editions for the automakers diesel-hybrid offerings, with perhaps Tom Kristensen acting as the brand's spokesperson for the technology in Europe. You'd be wrong, though, because despite the R18's overwhelming successes in endurance racing, Audi the road-car manufacturer doesn't offer a single diesel-hybrid production car.
This factoid will hopefully be as short lived as it is disappointing, though, as a diesel-electric is around the corner, according to the brand's tech boss, Ulrich Hackenberg. In fact, it gets better than a mere diesel-hybrid; it will be a plug-in diesel-hybrid, only the second to hit the market, alongside the European-market Volvo V60.
According to Hackenberg, the new tech will be the result of a marriage between the brand's well-received 3.0-liter, TDI V6 with an electric motor. The next-generation Audi Q7 (shown above) will be the initial recipient, confirming previous reports that claimed a PHEV TDI could come to the next-gen CUV. Its MLB architecture, meanwhile, would allow the plug-in-hybrid-diesel powertrain to be fitted easily enough to the A8 luxury sedan. While the new Q7 should hit the market at some point in 2015, it's unclear when the PHEV TDI model could see the light of day.

Choose your own adventure in Audi's next Super Bowl commercial

Audi has a 60-second spot planned for this year's Super Bowl to promote its S6 sedan, but exactly which spot will air is being put in the hands of Internet users. The ad follows a high schooler as he "embarks on one of the most pivotal moments of his adolescence: prom night." The spot is fixed up to the pivotal moment when he steals a kiss from the prom queen. From that moment, there are three possible endings.
Today, up until 11:59 pm, Audi is running three different versions on its YouTube channel and you can vote on which ending you'd like to see during The Big Game. The winning spot will run on YouTube before the game and then run in the first ad break after kickoff during the Super Bowl. Coca-Cola is running a similar interactive campaign, although its potential endings will involve cowboys, showgirls and a post-Apocalyptic badass, none of which we expect to make it into Audi's prom night spot. Scroll below to view all three alternate ending videos and cast your vote.