2011 Audi 2.0t Quattro Premium Plus on 2040-cars

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Refreshed A1 packs Audi's first three-cylinder gas engine [w/video]

Back in 2010, Audi debuted the diminutive A1, and it's sold over half a million of them since. Now, more than four years later, the German automaker has given its smallest and most accessible model a facelift and some updated equipment.
The latest version of the A1 benefits from a range of updates, including a sharpened take on the company's familiar styling with a reshaped single-frame grille, new bumpers front and rear as well as new wheel and color choices. But the biggest news is the introduction of Audi's first three-cylinder gasoline engine.
The turbocharged, direct-injected 1.0-liter three-pot churns out just 94 horsepower, but that's still six more than the previous base 1.2-liter four offered, all the while returning better fuel economy and emissions figures. Of course, that turbo three is not the only engine on offer, joining the 1.4-liter turbo four in 123- and 148-hp states of tune and the 113-hp 1.6-liter TDI. And of course there's still the 228-hp S1 performance model. Depending on specification, the engines are mated to a five- or six-speed manual, but can all be optioned with a seven-speed dual-clutch transmission as well.

2015 Audi R8 Competition ready to rock LA

The heyday of the first-generation Audi R8 is winding down, and the Four Rings already has a bespoke factory to start building the next model soon. In the meantime, the German brand is sending its supercar off with a bang at the 2014 Los Angeles Auto Show in the form of this limited-edition 2015 R8 Competition - the most powerful production vehicle ever made by the company.
Audi is earmarking just 60 examples of the Competition for the US, and this is more than just a trim package to say farewell. Power for the supercar comes from the usual 5.2-liter V10 that's massaged to develop 570 horsepower, an extra 20 hp over the already quite potent V10 Plus, and the only available transmission is the seven-speed, dual clutch S Tronic gearbox. The tweaks let this limited R8 rocket to 60 miles per hour in 3.2 seconds and achieve a maximum velocity of 199 mph. To haul that speed to a stop, it also gets ceramic brake disks with red calipers.
Of course, having such a rare supercar means showing off a little. Audi takes inspiration from the R8 LMS Ultra racecar for the Competition and tries to bring some of its details to the street. The model wears matte carbon fiber pieces replacing the rear spoiler, mirror housings, side blades, front spoiler and rear diffuser. For an extra mean-looking touch, it also has high-gloss black paint covering the wheels and exhaust pipes.

Audi kicks off ad campaign tonight with stirring new spot

Following last week's entertaining and wildly popular Spock vs. Spock video, Audi has come back with a bevy of videos for its new advertising campaign that will begin airing tonight in primetime and on cable.
There are five ads altogether, but the longest one, a 60-second spot titled It Couldn't Be Done, is our favorite by far. Set to a reading of the poem of the same name by Edgar Albert Guest, the commercial chronicles the history of Auto Union Deutschland Ingolstadt from the days of its founder, August Horch, through its many decades of innovation, competition and creativity. Indeed, watching the commercial gave us chills similar to when we first heard the Ram brand's Farmer commercial that aired during this year's Super Bowl.
The other four commercials are shorter 15-second spots that focus on such familiar themes as the company's Quattro all-wheel-drive system, the safety of its vehicles, their style and the company's advances in LED lighting. While less impactful than the longer ad, we think they effectively sound the drum beat of Audi's preferred tag line: Truth in Engineering. Scroll down to watch all five new ads, starting with the 60-second It Couldn't Be Done.