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Audi's latest design is a table clock

Audi and Porsche have more things in common than we can count. They're both German, of course, and have both enjoyed considerable winning streaks at Le Mans. Both have a tendency to put their (often turbocharged) engines at one extreme of the car or another, driving either the closest wheels or all four. Both tend to follow a brand-wide evolutionary design approach, focusing their energies instead on the engineering that goes under the bodywork. Both now find themselves under the same corporate umbrella, and now that they are, Audi has followed Porsche's lead in setting up its own design consultancy.
Like Porsche Design, Audi Design is now taking on projects for all manner of clients, from pianos to foosball tables. In this latest collaboration, Audi has designed a table clock for Munich-based watchmaker Erwin Sattler. The table-top clock houses a high-frequency mechanical movement in a foot-tall glass case that lets you see the intricate clockwork, held in place by two ruthenium clasps.
Unveiled in Switzerland at the Baselworld watch and jewelry show, the clock is now available to order. But while prices haven't been announced, don't expect it to come cheap: other Erwin Sattler table clocks typically sell for upwards of $10,000, and we wouldn't expect the new design to come at a discount. Scroll down below for the official press release.

Audi Sport Quattro Concept to race into Frankfurt

Audi has pulled the official wraps off its new Sport Quattro Concept, which will be debuted at the 2013 Frankfurt Motor Show. The automaker is understandably keen to draw inspiration from its classic Quattro line of automobiles, specifically the original Ur-Quattro from 1980 and the short-wheelbase Sport Quattro that took part in rally racing and set a record at the Pikes Peak Hill Climb in 1987. A massive dose of modernity comes courtesy of its 700-horsepower plug-in hybrid powertrain.
There is a clear link in the styling of the Sport Quattro Concept to Quattro coupes of the past, from the large flat surfaces that make up its C pillars to the blisters over the fenders and the basic headlamp shape (equipped as they are with Audi's Matrix LED technology). Pay special attention to the car's grille, which introduces a slightly new design language that is expected to be seen in the next generation of Audi's mainstream production models.
The interior of the Sport Quattro Concept is a refreshing departure from Audi's admittedly attractive and useable design, with sharp lines and lots of visible carbon fiber. There are seats for four occupants inside, along with a comparatively generous cargo area measuring 10.59 cubic feet.

Audi pushing DOT to allow its sequential LED turn signals [w/videos]

Still in the process of trying to get its trick LED Matrix Beam headlights legalized in the US, Audi is now trying to get its front and rear sequential LED turn signals approved by the National Highway Traffic Safety Administration. Just like its auto-dimming headlights, the sequentially illuminating turn signals don't meet NHTSA's Federal Motor Vehicle Safety Standard 108.
The problem, according to Automotive News, is that the individual lighting elements are too small to meet current US safety regulations. The rule states that each lamp should be 22 square centimeters (8.6 square inches) and the whole lighted combined area must be 50 square centimeters (19.6 square inches). In the individual sequence, Audi's lights are much smaller than that. As for the Ford Mustang, which has had sequential turn signals since 2010, this system is legal since the first lens is large enough to meet the required size, so the other two lights really aren't even necessary.
It sounds like it could be some time before we see these turn signals on Audis in the US, which is a shame because in addition to their styling bebefuts, we think they're more effective at signaling the vehicle's intended direction of travel, and they do a better job of grabbing the eye. Scroll down to watch a pair of videos showing the headlights in action on the redesigned A8/S8 as well as the recently updated R8.