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2014 Acura MDX ad campaign the most expensive in brand's history

Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end. This video is posted below as well as a press release from Acura along with images of various ads we should start soon.

2015 Acura TLX confirmed for New York debut

Acura has announced that the 2014 New York Auto Show will see the arrival of the production TLX - the sedan that will replace both the TL and TSX in the company's lineup. The TLX was already previewed at the 2014 Detroit Auto Show as a near-production concept model, meaning we already have a very solid idea of what the 2015 model will look like.
What we didn't know, was that Acura has finally gotten on board with some advanced powertrains, rather than just plucking stuff from the Honda parts bin. Okay, that's kind of a lie. We've seen both of the TLX's engines in previous Honda products - a 2.4-liter, VTEC four-cylinder and a 3.5-liter VTEC V6 from the Civic Si and Accord, respectively - but the transmissions will be totally new.
First, an eight-speed, dual-clutch automatic will be paired with the base four-pot. The V6, meanwhile, will get a nine-speed automatic. Unfortunately, there's no mention of a manual gearbox. Acura's Precision All-Wheel Steer will be standard on the front-drive variants for both engines, while the 3.5-liter V6 will also be available with the brand's Super Handling All-Wheel Drive.

Acura releases yet another NSX track teaser vid

On Sunday, August 4th (yep, that's tomorrow), a prototype version of the all-new Acura NSX will make its public track debut ahead of the Honda 200 IndyCar race. Acura has already given us a short video snippet to enjoy, but now it's added one more to get our hearts racing just a little more.
Before you watch it, make sure your speakers or headphones are turned up, because what the low-resolution video lacks in visual quality, it more than makes up for with its audio of the NSX's exhaust screaming as the car tackles Mid-Ohio. And at the end of the video, the caption reads "watch the NSX racing prototype take a lap."
Acura isn't joking either. From what we hear, the car is expected to take one lap before the race and then disappear for the weekend. Scroll down to see and hear the NSX in action.