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Acura recalling 76,000 TSX sedans in certain cold-weather states

Parent company Honda is issuing a recall for Acura TSX vehicles from model years 2004 to 2008, for a rather interesting fault with the electrical systems (well, kind of). It seems that TSX made between during that range have carpeting that degrades when it becomes saturated with "corrosive materials for deicing." The carpeting is in contact with each Acura's electronic control unit, which may in turn rust or become corroded as a result. All of that business could cause the engine to stall.
Acura is singling out cars registered in states that use these corrosive deicing materials (presumably road salt): Connecticut, Delaware, Illinois, Indiana, Iowa, Kentucky, Maine, Maryland, Massachusetts, Michigan, Minnesota, Missouri, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia, Wisconsin and the District of Columbia.
Owners of affected vehicles will be notified by Honda and instructed to bring their cars into the nearest Acura dealership. Dealers will inspect the ECU for damage, replace if needed, and cover with a waterproof piece; all free of charge. Check out the official recall notice below.

Acura TSX Sport Wagon on the way out?

With Acura widely expected to consolidate its TSX and TL sedans into one model line in the near future, the fate of the TSX Sport Wagon is unsurprisingly in doubt. The long-rumored one-for-two sedan replacement is said to be dubbed TLX, and will sit above the Honda Civic-derived ILX, a model that already encroaches on the TSX's pricing and size. According to Ward's Auto, Acura officials are refusing to confirm that today's TSX wagon - effectively a re-schnozzed European-market Accord estate - is facing extinction. Reading the tea leaves, however, things certainly don't look good - the European Accord itself is said to be on the bubble and may not be replaced.
The TSX Sport Wagon was brought to the US as a niche play for the 2011 model year, with Acura of Canada taking a pass on the bodystyle. Officials said at the time that it hoped to shift 4,000 units per annum, roughly a 10-percent sliver of US TSX sales. And while Acura doesn't normally break out the wagon in its sales reports, Autoblog was able to obtain the model's totals for the last two years: the company sold 3,210 Sport Wagons in 2011, improving to 4,234 units last year. The current 2013 model began trickling into showrooms in December, but some dealers are still looking to clear out remaining 2012 models at handsome discounts.

Acura dealer association nabs retiring pitcher Mariano Rivera for New York spot

Mariano Rivera, considered one of Major League Baseball's best relief and closing pitchers, bought an Acura when he debuted in the major leagues in 1995, and has owned nothing but Acuras since. So it was only natural for the New York Acura Dealers group to strike up a partnership. The fruits of the deal can be seen in the latest New York Acura commercial, called "Legends," which stars Rivera and Acuras new and old. It's narrated by actor Steve Schirripa, who played Bobby "Bacala" Baccalieri in HBO's The Sopranos.
"The spots are a nod to Acura's history and the years it overlapped with Mariano's career," says Scott Rodgers, chief creative officer at Tier10, the ad agency that developed the campaign's concept. With the "Legends" campaign, Rivera and the New York Acura Dealers continue a partnership that has provided $800,000 to the pitcher's charity, the Mariano Rivera Foundation.
The hardest part of the commercial was was finding the cars to star in it, according to Douglas Sonders, co-founder of 8112 Studios, the production company that shot the commercial. "Social media saved the day for us," he says. "After days of cold calls and e-mails to all of our contacts, we ended up sourcing everything we needed in 24 hours after asking our online contacts for assistance."